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5 of 5 people found the following review helpful:
4.0 out of 5 stars
Good marketing book in specific segment,
By Tang Lai Kwan (Hong Kong) - See all my reviews
This review is from: Consumer Behaviour in Tourism (Paperback)
It is an useful book to look into the tourism market which is apotential yet challenging industry. It provides an insight to study the tourist industry in marketing perspectives.This text offers an international perspective on consumer behaviour in tourism in a number of aspects including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel and transport. Case studies are used from a range of different world regions. It takes a broad view of tourism and looks at consumer behaviour in a number of sectors. If you are looking for a book about marketing in Tourism industry, it is a book that you must put into your cart! |
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Consumer Behaviour in Tourism by John Swarbrooke (Paperback - March 22, 1999)
Used & New from: $14.48
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