"Consumer Capitalism will be a critical addition to the growing debate on the consumer as citizen and consumer protection policies. Gunnar Trumbull presents an insightful and thoughtful analysis on the origins of consumer protection regimes in France and Germany, and their influence on the development of consumer markets and producers. By basing his argument in detailed case studies, he shows how governments in France and Germany pursued different targets and objectives with the result that product labeling, product safety standards, product recall, consumer contracts, manufacturer liability, and advertising rules have greatly diverged. This is required reading for those who wish to understand why the European Union faces multiple hurdles when seeking to forge common standards for risk assessment and management and how it may succeed in bridging the existence of competing approaches to product regulations in order to build a genuine European consumer citizenship."―Paulette Kurzer, University of Arizona, author of Markets and Moral Regulation
About the Author
Gunnar Trumbull is the Philip Caldwell Professor of Business Administration at Harvard Business School. He received his AB from Harvard College in 1991 and his PhD in Political Science from the Massachusetts Institute of Technology in 2000. He has served as a Jean Monnet Fellow at the European University Institute in Florence, Italy and a Research Fellow at the Brookings Institution in Washington, DC. His research focuses on consumer politics in Europe and America. His previous books include Consumer Capitalism: Politics, Product Markets and Firm Strategy in France and Germany (2006) and Strength in Numbers: The Political Power of Weak Interests (2012).