"Consumer Capitalism will be a critical addition to the growing debate on the consumer as citizen and consumer protection policies. Gunnar Trumbull presents an insightful and thoughtful analysis on the origins of consumer protection regimes in France and Germany, and their influence on the development of consumer markets and producers. By basing his argument in detailed case studies, he shows how governments in France and Germany pursued different targets and objectives with the result that product labeling, product safety standards, product recall, consumer contracts, manufacturer liability, and advertising rules have greatly diverged. This is required reading for those who wish to understand why the European Union faces multiple hurdles when seeking to forge common standards for risk assessment and management and how it may succeed in bridging the existence of competing approaches to product regulations in order to build a genuine European consumer citizenship."—Paulette Kurzer, University of Arizona, author of Markets and Moral Regulation
About the Author
Gunnar Trumbull is an Assistant Professor at the Harvard Business School.