Customer Reviews

Consumer Culture and Postmodernism (Published in association with Theory, Culture & Society)

5 star:		(1)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(1)

 

 

For the last edition, Prof. Featherstone added a new preface and a new last chapter. These new additions are quite strong and make the book updated for current debates. One will not find fancy theoretical concepts to focus on but the author emphatically points out a sociological understanding of postmodernism. In that sense, it works. The reader is urged to think about the sociological validity of postmodern theories. Since most of the chapters were written at least 15 years ago, the literature seems to be old but the discussion is still up to date and as i said in the beginning the author informs us about the recent literature on the field in his additions for the last edition...

Well written. Written by an academic but not necessarily only for academics. Worth the effort.

If you are looking for an moderately easy read to explain the changing behaviour of consumers in our post-modern society, you need to look elsewhere. This book is obviously aimed at academics and dedicates endless pages to highly theoretical babbling. I found it extremely difficult to extract anything that has practical application.

Well, so far I only read the sixth chapter for a college work I'm doing... but it's pretty easy and simple to understand. Since when is it bad to be academic anyway? Alas, maybe they should write a book called Consumer Culture For Dummies.
P.S. Ignore the rating... like I said, I haven't read the entire thing (which is sort of ironic, given the name I chose for this "review").