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1 of 1 people found the following review helpful:
5.0 out of 5 stars
HIGHLY READABLE. . . . CHOCK FULL OF FACTS,
By A Customer
This review is from: The Consumer or Else!: Consumer-Centric Business Paradigms (Hardcover)
"A COMPREHENSIVE and contemporary view of why a consumer-centric business paradigm is a must for businesses to have in order to survive and grow in the twenty-first century. . . . HIGHLY READABLE. . . . CHOCK FULL OF FACTS about demographics, globalization, technology, and internal business processes." Reviewed By: Jagdish N. Sheth, PhD, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University
1 of 1 people found the following review helpful:
5.0 out of 5 stars
COMPELLING PICTURE OF TODAY'S CONSUMER-DRIVEN MARKETPLACE,
By A Customer
This review is from: The Consumer or Else!: Consumer-Centric Business Paradigms (Hardcover)
Schuster and Dufek present A COMPELLING PICTURE OF TODAY'S CONSUMER-DRIVEN MARKETPLACE and how successful companies are thriving by adopting collaborative business practices and new business processes focused on delivering superior consumer value.Reviewed By: Ralph W. Drayer, former Chief Logistics Officer, The Proctor & Gamble Company |
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The Consumer-- Or Else!: Consumer-Centric Business Paradigms by Camille Passler Schuster (Paperback - November 28, 2003)
$50.50
In Stock | |
 
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