Customer Reviews

Consumer Evolution: Nine Effective Strategies for Driving Business Growth

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In terms of information distribution, the "net" is the greatest leap forward since the advent of the printing press. Every aspect of business is affected by this new technology. The authors help you to wade through these myriad influences to get a good understanding of the big picture, as well as the details.

After 2 years of economic doldrums the "revolution" of the internet is all but dead and buried. But the reality is more than $10billion is being spent on retail online every quarter and it's growing faster than off-line retail.
Therefore understanding the broader implications of change in consumer mentality is crucial to success. This book does a very good job of laying out how consumer thinking has changed and how we in the business of selling things to consumers have to change as well.
The book could be better written and better organized and at times gets a bit repetitive but overall its worth the read.

By the way, see Michael Hammer's The Agenda for other critical issues that business needs to address in the next 10 years.