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Consumer Panels Paperback – July 1, 2002

ISBN-13: 978-0877572978 ISBN-10: 0877572976 Edition: 2nd

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Product Details

  • Paperback: 233 pages
  • Publisher: South-Western Educational Pub; 2 edition (July 1, 2002)
  • Language: English
  • ISBN-10: 0877572976
  • ISBN-13: 978-0877572978
  • Product Dimensions: 9 x 6 x 0.5 inches
  • Shipping Weight: 12.2 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,823,306 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Seymour Sudman (Ph.D. University of Chicago 1962) was the Walter H. Stellner Distinguished Professor of Marketing at the University of Illinois from 1968 until his death in 1999. Through a lifetime of active research, he contributed immeasurably to the area of survey design, sampling, and methodology. He was actively involved in providing guidance to the U.S. Census Bureau, and he served as Deputy Director and Research Professor of the Survey Research Laboratory at the University of Illinois.

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4 of 5 people found the following review helpful By "seapark" on April 4, 2002
Format: Paperback
The second edition of Consumer Panels provides hands-on knowledge about how to develop, operate, and manage panel data to marketers and survey researchers in the industries as well as academics in social science research areas such as marketing, sociology, and psychology. Real examples, illustrations, and applications articulated throughout the book will be of great help to the readers of this volume. This is a great reference to brand managers and analysts who are interested in doing basic to advanced research on customer relationship management (CRM) or scanner database to figure out the dynamic aspects of their customers. Also, this is a great handbook to academics in social science area who want to have basic and practical knowledge about panel data.
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4 of 5 people found the following review helpful By "seapark" on April 4, 2002
Format: Paperback
The second edition of Consumer Panels provides hands-on knowledge about how to develop, operate, and manage panel data to marketers and survey researchers in the industries as well as academics in social science research areas such as marketing, sociology, and psychology. Real examples, illustrations, and applications articulated throughout the book will be of great help to the readers of this volume. This is a great reference to brand managers and analysts who are interested in doing basic to advanced research on customer relationship management (CRM) or scanner database to figure out the dynamic aspects of their customers. Also, this is a great handbook to academics in social science area who want to have basic and practical knowledge about panel data.
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