Consumer Panels is the definitive work on the topic. By integrating cutting-edge academic research with global best practices, Consumer Panels provides data-driven tips on reducing reactivity and burnout, improving recruitment and retention, and cutting costs while increasing data quality. In addition, the book provides research-based guidance on reducing biases in electronic panels and on anticipating future developments in panel research. For expert market researchers, it provides new tips, ideas, and state-of-the-art innovations for leveraging both online and offline panels. For brand managers, it provides clear guidance on how to better understand consumers with less cost, time, and effort. For academics, it provides advice on how to develop and use convenience panels to answer difficult questions about purchase trends and consumption patterns.
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Editorial Reviews
About the Author
Seymour Sudman (Ph.D. University of Chicago 1962) was the Walter H. Stellner Distinguished Professor of Marketing at the University of Illinois from 1968 until his death in 1999. Through a lifetime of active research, he contributed immeasurably to the area of survey design, sampling, and methodology. He was actively involved in providing guidance to the U.S. Census Bureau, and he served as Deputy Director and Research Professor of the Survey Research Laboratory at the University of Illinois.
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Most Helpful Customer Reviews
5 of 6 people found the following review helpful:
5.0 out of 5 stars
Consumer Panels is the definitive work on the topic,
By
This review is from: Consumer Panels (Paperback)
Consumer Panels is the definitive work on the topic. By integrating cutting-edge academic research with global best practices, Consumer Panels provides the data-driven tips on reducing reactivity and burnout, improving recruitment and retention, and cutting costs while increasing data quality. In addition the book provides research-based guidance on reducing biases in electronic panels and on anticipating future developments in panel research.For expert market researchers, it provides new tips, ideas, and state-of-the-art innovations for leverating both online and offline panels. For brand managers, it provides clear guidance on how to better understand consumers with less cost, time, and effort. For academics, it provides advice on how to develop and use convenience panels to answer difficult questions about purchase trends and consumption patterns.
4 of 5 people found the following review helpful:
5.0 out of 5 stars
A must-have reference for survey researchers,
By "seapark" (Evanston, IL USA) - See all my reviews
This review is from: Consumer Panels (Paperback)
The second edition of Consumer Panels provides hands-on knowledge about how to develop, operate, and manage panel data to marketers and survey researchers in the industries as well as academics in social science research areas such as marketing, sociology, and psychology. Real examples, illustrations, and applications articulated throughout the book will be of great help to the readers of this volume. This is a great reference to brand managers and analysts who are interested in doing basic to advanced research on customer relationship management (CRM) or scanner database to figure out the dynamic aspects of their customers. Also, this is a great handbook to academics in social science area who want to have basic and practical knowledge about panel data.
4 of 5 people found the following review helpful:
5.0 out of 5 stars
A must-have reference for survey researchers,
By "seapark" (Evanston, IL USA) - See all my reviews
This review is from: Consumer Panels (Paperback)
The second edition of Consumer Panels provides hands-on knowledge about how to develop, operate, and manage panel data to marketers and survey researchers in the industries as well as academics in social science research areas such as marketing, sociology, and psychology. Real examples, illustrations, and applications articulated throughout the book will be of great help to the readers of this volume. This is a great reference to brand managers and analysts who are interested in doing basic to advanced research on customer relationship management (CRM) or scanner database to figure out the dynamic aspects of their customers. Also, this is a great handbook to academics in social science area who want to have basic and practical knowledge about panel data.
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