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Consumer Panels 2nd Edition

2 customer reviews
ISBN-13: 978-0877572978
ISBN-10: 0877572976
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Editorial Reviews

About the Author

Seymour Sudman (Ph.D. University of Chicago 1962) was the Walter H. Stellner Distinguished Professor of Marketing at the University of Illinois from 1968 until his death in 1999. Through a lifetime of active research, he contributed immeasurably to the area of survey design, sampling, and methodology. He was actively involved in providing guidance to the U.S. Census Bureau, and he served as Deputy Director and Research Professor of the Survey Research Laboratory at the University of Illinois.

A Marketing Ph.D. graduate of Stanford University in 1990, Dr. Brian Wansink is currently teaching out of the College of Commerce and Business Administration at the University of Illinois, Urbana-Champaign. Dr. Wansink holds positions on the editorial boards of several publications, including: the Journal of Marketing, the Journal of Advertising Research, and the Journal of Database Marketing. His research interests involve revitalizing mature brands and investigating why marketing variables influence the usage frequency and volume of consumer packaged goods. He has also published various papers and articles.

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Product Details

  • Paperback: 233 pages
  • Publisher: South-Western Educational Pub; 2 edition (July 1, 2002)
  • Language: English
  • ISBN-10: 0877572976
  • ISBN-13: 978-0877572978
  • Product Dimensions: 9 x 6 x 0.5 inches
  • Shipping Weight: 12.2 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,997,396 in Books (See Top 100 in Books)

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4 of 5 people found the following review helpful By "seapark" on April 4, 2002
Format: Paperback
The second edition of Consumer Panels provides hands-on knowledge about how to develop, operate, and manage panel data to marketers and survey researchers in the industries as well as academics in social science research areas such as marketing, sociology, and psychology. Real examples, illustrations, and applications articulated throughout the book will be of great help to the readers of this volume. This is a great reference to brand managers and analysts who are interested in doing basic to advanced research on customer relationship management (CRM) or scanner database to figure out the dynamic aspects of their customers. Also, this is a great handbook to academics in social science area who want to have basic and practical knowledge about panel data.
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4 of 5 people found the following review helpful By "seapark" on April 4, 2002
Format: Paperback
The second edition of Consumer Panels provides hands-on knowledge about how to develop, operate, and manage panel data to marketers and survey researchers in the industries as well as academics in social science research areas such as marketing, sociology, and psychology. Real examples, illustrations, and applications articulated throughout the book will be of great help to the readers of this volume. This is a great reference to brand managers and analysts who are interested in doing basic to advanced research on customer relationship management (CRM) or scanner database to figure out the dynamic aspects of their customers. Also, this is a great handbook to academics in social science area who want to have basic and practical knowledge about panel data.
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