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Consumer Satisfaction in Medical Practice (Haworth Marketing Resources)
 
 
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Consumer Satisfaction in Medical Practice (Haworth Marketing Resources) [Hardcover]

William Winston (Author), Paul A Sommers (Author)

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Book Description

0789007134 978-0789007131 August 4, 1999 1
Consumer Satisfaction in Medical Practice will equip physicians and other decision makers in health care with the necessary tools to meet the growing demand for customers’satisfaction in medical practices. Addressing the deliverance of accurate and affective medical services, this intelligent guide provides you with proven techniques in order to provide competitive prices, convenience, accessibility, and quality outcomes to customers. Consumer Satisfaction in Medical Practice turns the delivery of health care toward the patient. Each recommendation will enable you to provide long-term and cost-effective benefits for customers and your company.

Exposing common myths about medical practice, this knowledgeable book offers you a patient’s perspective on the services they need and request to help you offer your customers the appropriate services. From Consumer Satisfaction in Medical Practice, you will be able to give customers the medical services they want with the help of proven methods and suggestions which include:
  • remembering that office budgets, profits for practitioners, and financial strengths of progressive hospitals and physician service organizations exist to help offer better health services to customers
  • creating a consumers’bill of rights that ensures patients that they are receiving the best possible care for their money, that every patient has a right to their own medical information, and that every patient has a right to express grievances
  • sending out newsletters and announcements of staff changes and changes to office hours to improve physician services to patients
  • incorporating consumer satisfaction in employee and physician performance evaluations and setting standards for consumer satisfaction
  • measuring physician staff and employee satisfaction along with that of the patient and payer to improve provider conditions and consumer satisfaction
  • increasing physician satisfaction by recognition through awards and an incentive system

    Featuring several charts, tables, and suggestion boxes, this guide contains effective steps that you can institute in order to offer excellent care to your customers. Consumer Satisfaction in Medical Practice allows you to expand and improve customer satisfaction for the benefit of your customers and your business.

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Editorial Reviews

Review

"Clearly and concisely details what questions to ask yourself when examining your own practice and then gives a workable plan of action. With numerous examples and case studies, the author shows how to become more service oriented. . . . Gives guidelines on how to manage customer satisfaction programs in the medical practice, from setting up customer surveys and collecting and managing data to assessing your findings and implementing change. By offering clear guidelines and compelling strategies for measuring customer satisfaction, Sommers gives medical practices the tools they need to attract and keep customers and enhance the quality of care." -- Tom Flatt, Editor of Corporate Communications, American Medical Group Association

"Shows ways for the foresighted to make medical practices exemplary examples of consumer-driven organizations. The author's unique approach is perceptive, businesslike, and scientifically sound." -- Richard Hamer, Director, InterStudy Publications, Minneapolis, Minnesota

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Inside This Book (learn more)
First Sentence:
For physicians to thrive instead of just survive in the contemporary marketplace for health care, traditional approaches to medical practice will have to change. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
consumer satisfaction program, evaluative interval, optimize health plan, making consumer satisfaction, consumer satisfaction part, ramsey clinic, exceptional educational needs, cian leadership, specific educational activities, nonphysician staff, case coordinators, overall pleasure, asking consumers
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Comprehensive Child Care Center, Ramsey Clinic, Pro of the Month, Every Consumer Has the Right, Good Service, International Journal of Applied Psychology, Number of Employees, Permission of Sage Publications, Type of Group, Year Founded, Multispecialty Objectives, Alternative Solutions, Number of Children Studied, Survey Found, Type of Service
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