Despite a general belief that Britain today is a 'consumer society', the history of the consumer revolution is both neglected and controversial. When and how did it happen? What are its consequences for nation, household and individual? This pioneering book examines the changes in the demand and supply of goods and services since 1880; explores the changing experience of shopping, tourism and sport; and considers the impact on a number of key issues for modern Britain - the consolidation of national identity, the creation of a youth culture, the emancipation of women, and the diffusion of class tension.
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'xxx; the book passed the ultimate in readability tests. I completed [it] in the departure lounge at Heathrow. A five hour flight delay was as nothing as I considered the issues raised in the chapter on tourism. Textual flow, clear expression and logical presentation triumphed over frustration and airport catering.'History Teaching Review'An excellent and thought provoking introduction, not only to consumerism but also to other central features of British social history'Business History
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