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Consuming Kids: The Hostile Takeover of Childhood Hardcover – May 6, 2004
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Top Customer Reviews
I myself am a student of media and marketing, having chosen a major in Communication Arts. In addition to this, I have spent my past six summers as a full-time nanny, and one day hope to be a mother myself. Why is this so important? All of these credentials provided me with the ability to read Linn's book from many different perspectives, however, in the end I received the same message no matter through what lens I was looking; marketing to children needs to stop, not only for children's benefit, but also for the benefit and well-being of society.
Linn brings a new perspective, as a mother and an Instructor in Psychiatry at Harvard Medical School. Linn also serves as Associate Director of the Media Center at Judge Baker Children's Center in Boston. Her background allows her to speak from a mother's perspective, while also utilizing her experience in psychology when examining some of the tactics in campaigning and marketing to children.Read more ›
Now that I've gotten that off my chest...I feel that this book was very good at shining a light on the ever increasing problem of the marketing and advertising blitz of consumer products that targets teens and working it's way all the way down to infants. I especially liked Linn's work as a "mole" during a marketing and advertising conference, how she exposes the way public schools have now become a hotbed for marketing executives, and I found myself empathizing with parents who are sports (mainly baseball & football) fanatics that may feel as if watching a sporting event on television is an indirect encouragement to drink, because of the flood of beer commercials that usually accompany televised sporting events.
I happened to be reading a portion of the book on a Saturday morning, and as I put the book down to turn on the television, the channel just happened to be on Fox. Linn speaks in specific detail about every single thing that I saw in that short TV break...Read more ›
What is most disturbing about this well-researched study is how unabashedly exploitative the advertising industry has become toward children. They are proud of "cradle to grave" marketing that can begin when children are toddlers or infants. The "nag factor" is considered a perfectly reasonable way to get children to convince their parents to buy them things. Harmful products such as obesity-inducing fast foods, nicotine, and alcohol are pushed the hardest at children, and statistics show that even the most well-intentioned and involved parents can fail teach their children to make wise choices.
The only reason I do not give this book 5 stars is that the author focuses primarily on child-directed consumerism. As a parent, I have experienced the secondary effects of marketing when I've purchased over-hyped products for my son that he hasn't even asked for. Such is the power of advertising that parents become trained to anticipate what they will be nagged for.
The suggestions offered to parents in this book range from actions we can take at home to political issues we can champion to help protect our children.Read more ›
Most Recent Customer Reviews
I was ready to like this book as soon as I picked it up. From the provocative image of the well-endowed shopping Barbie on the cover to the clever title, I expected this book would... Read morePublished on March 26, 2012 by Eric & Kirsten
This is a wonderful book. Every parent, teacher, and general consumer should read this book and be informed about the harmful things that our consumerist culture is doing doing our... Read morePublished on November 13, 2011 by ANNA
I devoured the first few chapters of this book, sped through the middle, and slogged through the end. Read morePublished on March 7, 2010 by Silea
I see the reader review preceding this one states: "The only reason I do not give this book 5 stars is that the author focuses primarily on child-directed consumerism. Read morePublished on December 20, 2005 by Bart King
It's hard to imagine someone picking this book up who already doesn't think kids are overly targeted by commercial interests, so the question of "does it make its point" doesn't... Read morePublished on April 6, 2005 by B. Capossere
This wonderful book tackles a huge topic concisely and sharply. Linn exposes the many ways children of all ages are marketed to by advertisers (even in our schools) for the sake of... Read morePublished on July 19, 2004 by kennedy19
In the spirit of 'Fast Food Nation', 'Consuming Kids' should be a required text for all high school and/or college students, as well as parents and educators, and anyone else who... Read morePublished on July 6, 2004 by N. Kelly
I have no doubt that American children are left to the mercy of commercialism to a harmful degree. I'm also disgusted by the sexualization of children. Read morePublished on June 3, 2004 by N.. Martin