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"This remarkable study gives us, for the first time, the full story of serial fiction from the point of view of its audiences. By taking the long, historical view, Consuming Pleasures shows what we have missed in focussing on the local, short-term evolution of serial genres. Many of the cherished assumptions of genre criticism may need to be revised in light of this book's findings." -- Andrew Ross, NYU
"An excellent and much-needed study.... an important contribution to the study of genre as an interaction between texts and their readers." -- Choice
"Hayward's section on Dickens is of substantial importance to readers of Dickens." -- Dickens Quarterly
"Hayward's work breaks new ground in discussing the serial text." -- JASAT
"Hayward aims to establish common features of mass-market serials across historical eras and genres, and to counteract scholarly dismissal of mass culture forms like soap operas, by elucidating audiences' active roles. She succeeds in both aims." -- Nineteenth-Century Literature
"Hayward's thesis is a provocative one... a strong case is made here for the value of studying popular fiction in all its forms." -- Ohioana Quarterly