Programming Books C Java PHP Python Learn more Browse Programming Books
Consumption Economics: The New Rules of Tech and over one million other books are available for Amazon Kindle. Learn more
Buy New
$16.60
Qty:1
  • List Price: $24.95
  • Save: $8.35 (33%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
Trade in your item
Get a $4.98
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Consumption Economics: The New Rules of Tech Hardcover – November 1, 2011


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$16.60
$14.17 $10.34


Frequently Bought Together

Consumption Economics: The New Rules of Tech + B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship + Complexity Avalanche: Overcoming the Threat to Technology Adoption
Price for all three: $53.25

Buy the selected items together

NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 232 pages
  • Publisher: Point B, Inc. (November 1, 2011)
  • Language: English
  • ISBN-10: 0984213031
  • ISBN-13: 978-0984213030
  • Product Dimensions: 9.1 x 6.3 x 0.8 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (56 customer reviews)
  • Amazon Best Sellers Rank: #27,646 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

J.B. Wood is president and CEO of the Technology Services Industry Association (TSIA). He is a frequent industry speaker and author of the popular book Complexity Avalanche (2009), and has appeared in Fortune, the New York Times, the Wall Street Journal, and other leading publications. He was formerly the CEO of Prognostics and executive vice president of InsightExpress. Todd Hewlin is managing director of TCG Advisors, a Silicon Valley consulting firm. Previously a partner at McKinsey and a senior executive at Symbol Technologies, he is regularly found in the boardroom of public and private technology leaders advising them on growth strategy and business transformation. His articles have been published in the Harvard Business Review and McKinsey Quarterly. Thomas Lah is executive director of the Technology Services Industry Association (TSIA). Since 1996, he has helped a broad range of companies establish or improve their professional services organizations and is known worldwide for his incisive analysis, strategic thinking, and creative solutions.

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

I should have read this book earlier.
Girish N
Clearly explains the past, present and future trends for IT sales - on-premise moving to Cloud apps., and the different consumption models in play.
P M Sheehan
A true look into our changing Tech Industry.
Gordon Bruce

Most Helpful Customer Reviews

7 of 8 people found the following review helpful By Swinford on November 19, 2011
Format: Hardcover Verified Purchase
Too often entreprenuers are using old concepts of how to build and grow companies in 2012 and beyond. Unfortunately, the entreprenuer's business models, go-to-market, pricing, and delivery models are all inefficient and wrong. Not only do the old models consume too much capital ... it is not how customers are buying today nor how the fastest growing companies are being successful.

This book clearly articulates the shift in thinking needed to be successful in the future. It is provocative, innovative and yet practical all at the same time. As a serial entreprenuer, angel investor and private equity investor ... this book is a roadmap on how to suceed in today's hyper competitive technology environment and how to create value while building a great business.

The authors have built businesses and advised the biggest and fastest growing technology companies in the world and now have shared their insights in a digestable and articulate manner.

A must read for entreprenuers, CEO's, CTO's, angel investors, Venture Capitalists, Private Equity, and public company investors who are building or buying great companies in the technology space (i.e. software, SaaS, Cloud, Social networking, ecommerce, internet and Web 2.0 companies). I always look for practical concepts to help the entreprenuers I work with ... this book didn't disappoint me.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
6 of 7 people found the following review helpful By JO$EPH on December 27, 2012
Format: Kindle Edition Verified Purchase
OK, OK I get it. You see the need for tech companies to become more connected with users, similar to how Facebook or Amazon does it. You see the need for them to revamp their offerings in the B2B world so that users are coaxed into new levels of usage an learning so as to exploit the value add of the software offering. You see the threat of commoditization of IT and want to re-introduce differentiation with Micro Transactions, moving IT purchases from CapEx to OpEx. Readers see that this would be a upending of the business model of Tech companies. Got it already! Have you provided an adequate roadmap of how we'll get to the new promised land you advocate? No way!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By An Educated Reader on July 6, 2014
Format: Hardcover
This book is an excellent example of bad writing and is unreadable as a result. There are grammar and construction errors in just about every sentence, and apparently no one ever taught the authors that there is supposed to be a logical structure to a paragraph. It reads like a transcript of a couple guys drinking and talking shop. Maybe they know what they are talking about but they are all over the map, blurting out whatever comes into their heads and then nodding thoughtfully about it. If there are points being made they are hidden by the incomprehensibly poor writing.

The introduction is ironically a perfect segue to the text because it’s also a miss-mash of unconnected ideas slapped together and indented to make it look like a piece of writing.

This book has little to offer and it does so very poorly.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Anthony on November 9, 2011
Format: Hardcover
Consumption Economics helped me understand the new Global Digital landscape. The authors combine a unique blend of real world experience and academic research methodology to tell the story of what lies ahead for enterprise class information technology. This story is unfolding as we speak however the authors completely bring into focus the trends which as consumers we often overlook. If you work in Technical Support or Services in any capacity this book will give you a complete analysis of the major factors impacting the world economy. From my perspective it is not just a great read but a survival manual for any business executive that wants to start preparing for the major changes that await us.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Kevin R. on November 8, 2011
Format: Hardcover
My executive director brought copies of this book back from the recent Technology Services World conference, and our entire service organization is reading it. Fascinating look at the impact of OnDemand, the shift from maintenance contracts to micro transactions in the cloud, and how companies must become more customer centric across sales, marketing, development AND service. Will definitely rankle those that hate change, but change is coming and this book will help technology firms be ready for the future.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Strategic Consultant on November 20, 2013
Format: Kindle Edition Verified Purchase
An interesting view on changes to the IT industry and IT services charging as organisations transition to cloud based services
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Ujjwal Rane on July 8, 2013
Format: Kindle Edition Verified Purchase
I was impressed by the start - where a problem already felt - was so clearly defined. This got my hopes up about the solution it would offer, but there found the book to be tentative, speculative and unconvincing. And finally, the 'solutions' it offered seemed only temporary. What about the time when everyone in the playing field applies these 'solutions'? Could that save our offerings from becoming 'commodities'?
The good part is the framework and jargon it provide to discuss the problem. But be ready to BYOS (bring your own solution :-))
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By E. Tschosik on June 26, 2013
Format: Kindle Edition Verified Purchase
I've been in tech since the mid-80's. Many of the frustrations they mention for customers today I have seen first hand. The direction of tech sales and services put forth in this book really seems very plausible to me, in some cases highly likely. The timeline offered late in the book is reasonable as well, though there is not much time devoted to "when" in this book. But, the likelihood of many of their theories seem more than reasonable to me. I might argue that one the key tenants in the book is around simplicity becoming king over complexity may be the viewpoint from the end user. But, the underbelly of the cloud could remain very complex for quite some time, and my never reach simplicity. You might say that complexity will be reduced for many organizations and users, but it is really be moved to the cloud provider networks and systems. I'm not sure they really say that in this book. This is a small point of contention for an otherwise very good look at the likely future of tech sales/service.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews


What Other Items Do Customers Buy After Viewing This Item?