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Consumption, Identity and Style: Marketing, Meanings, and the Packaging of Pleasure (Comedia)
 
 

Consumption, Identity and Style: Marketing, Meanings, and the Packaging of Pleasure (Comedia) [Paperback]

Alan Tomlinson (Editor)
5.0 out of 5 stars  See all reviews (1 customer review)


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Book Description

April 21, 1990 0415011515 978-0415011518 New edition
There is increasing talk, as we head for the last decade of the millenium, of the post-industrial leisure society. Production is geared more and more to the consumer needs of a highly mobile and affluent society, which is largely unaware that its most intimate moments and private pleasures in consumer culture are constructions of a powerful and manipulative consumer market. Consumption, Identity and Style sets out to explore the role of consumer culture in the contemporary political economy. The relation of the individual to the world of leisure is not a simple one of self-determination: style, subjectivity, and the shifting identity of the contemporary consumer carry within them a set of meanings which work, through our consciousness and our everyday perceptions, on the politics of the age. Essays on the world of fashion and the foodies, on the market's creation of popular reading or holidaymaking, on consumption in popular music, on television, and the dynamics of everyday life, offer detailed interpretations of our most accepted rituals and practices.

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Product Details

  • Paperback: 272 pages
  • Publisher: Routledge; New edition edition (April 21, 1990)
  • Language: English
  • ISBN-10: 0415011515
  • ISBN-13: 978-0415011518
  • Product Dimensions: 8.5 x 6.4 x 0.6 inches
  • Shipping Weight: 12 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #894,655 in Books (See Top 100 in Books)

 

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5.0 out of 5 stars Pleasantly surprised!, January 7, 2011
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This review is from: Consumption, Identity and Style: Marketing, Meanings, and the Packaging of Pleasure (Comedia) (Paperback)
I bought this item from Pennywise via Amazon about 2 months ago and I have to say it was shipped to me from the US to Australia within 2 weeks. Perhaps the most efficient e-commerce transaction I have ever made! I would recommend this e-retailer for future book purchases - timely and efficient, and the product arrived quite securely and intact.

The book itself is a gem...it is certainly a classic in the field and was one of the first texts I read (back in the early 1990s) on the subject of consumption and identity. Perhaps it is one reason why over the 15 years since I first read it, I completed an MPhil and PhD in the areas of consumer research, marketing, and advertising, and now lecture and research in that field.
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Inside This Book (learn more)
First Sentence:
This is a book about the meaning of our lives as consumers. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
new television industries, connoisseur consumer, holiday firms, holiday industry, soft cell, air tours, romance form
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United Kingdom, Henley Centre, New York, United States, Jon Savage, Thomas Cook, Billy Butlin, Kegan Paul, The Guardian, Third World, Blue Sky, Second World War, Keynote Report, Live Aid, Paul Morley, Director General, Rank Travel, Raymond Williams, Simon Frith, American Express, Barry Hearn, British Air Tours, Budget Travel, Cable Authority, First World War
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