Consumption and Marketing: Macro Dimensions [Paperback]

Russell W. Belk (Author), Nikhilesh Dholakia (Author), Alladi Venkatesh (Author)

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Book Description

Publication Date: April 11, 1995

This text's collection of six essays on macro dimensions of consumption and marketing attempts to foster dialog between marketing researchers, who are immersed in consumption and marketing, and other social scientists, who look at these areas from some distance. As a result of its unique approach, this book will be a valuable text to researchers, teachers and students concerned with understanding consumption and marketing in their broader social contexts.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } This text's collection of six essays on macro dimensions of consumption and marketing attempts to foster dialog between marketing researchers, who are immersed in consumption and marketing, and other social scientists, who look at these areas from some distance. As a result of its unique approach, this book will be a valuable text to researchers, teachers and students concerned with understanding consumption and marketing in their broader social contexts.

Product Details

Paperback: 256 pages
Publisher: South-Western Pub; 1st edition (April 11, 1995)
Language: English
ISBN-10: 0538850507
ISBN-13: 978-0538850506
Product Dimensions: 9 x 6.4 x 0.7 inches
Shipping Weight: 1.2 pounds
Amazon Best Sellers Rank: #2,875,892 in Books (See Top 100 in Books)

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