According to the U.S. Bureau of Labor Statistics, more than 16 million American work as sales professionals. Add in the vast number of small business owners, consultants, doctors, lawyers, and other professionals who must sell their services and promote their credibility in order to succeed, and it's clear that there's a huge need for practical, easy-to-apply information on the art of sales. From Contact to Contract fills this need in a way no other book does. It offers broad coverage of each facet of sales in one easy-to-skim reference. From prospecting and presenting to consultative conversations and closing, the book provides a comprehensive collection of tips and best practices without getting bogged down in long explanations of sales theory and models. Author Dianna Booher has pulled together insights gained during her highly successful, 21-year career as a sales and communication consultant to help readers understand how to: *Gain commitments from customers and prospects. *Manage their pipeline. *Generate leads. *Use strategic persuasion techniques to turn information into real communication. *Deal with difficult buyers. *Negotiate to maintain profit margins. *Sell across gender lines. *Stay motivated during a competitive upsurge or economic downturn. From Contact to Contract is a sales primer professionals will use again and again. It's filled with practical techniques and advice they can learn quickly and put to use immediately.
Dianna Booher helps organizations to improve productivity through effective communication: oral, written, interpersonal, and organizational.
As author of 45 books, published in 26 countries, and in 20 foreign languages, Dianna has published with Simon & Schuster/Pocket Books, Warner, McGraw-Hill, Random House, Thomas Nelson, and Berrett-Koehler. Her latest books include
--Creating Personal Presence: Look, Talk, Think, and Act Like a Leader
--Communicate with Confidence!: How to Say It Right the First Time and Every Time (Rev. Edition)
--The Voice of Authority: 10 Communication Strategies Every Leader Needs to Know
--Booher's Rules of Business Grammar: 101 Fast and Easy Ways to Correct the Most Common Errors
--Speak with Confidence!: Powerful Presentations That Inform, Inspire, and Persuade
--E-WRITING: 21st-Century Tools for Effective Communication
--From Contact to Contract
--Get a Life Without Sacrificing Your Career
Several have been selections by major book club selections.
Dianna has been interviewed by Good Morning America, The Wall Street Journal, FOX, CNN, CNBC,USA Today, National Public Radio, Dr. Laura Radio Show, The New York Times, Forbes.com, Washington Post, New York Newsday, Los Angeles Times, Chicago Tribune, Bloomberg, Boardroom Reports, Investor's Business Daily, Working Woman, Industry Week, McCall's, Cosmopolitan, Success, Entrepreneur, among other national radio, TV, and newspapers.
Executive Excellence Publishing named her as one of the "Top 100 Thought Leaders" of America and one of the "Top 100 Minds on Personal Development." She holds a master's degree in English from the University of Houston.
Dianna is founder and CEO of Booher Consultants, a leading communications training firm, whose clients include 145 of the Fortune 500 organizations, plus numerous governmental agencies. Booher trainers have taken Dianna's communication principles and techniques to organizations on six continents.
Programs offered by her firm include business and technical writing, proposal writing, presentation skills, customer service communication, interpersonal skills, resolving conflict, effective meetings, listening, and personal productivity.
Booher Consultants, Inc., has received vendor-of-the-year awards from clients such as IBM and Frito-Lay for Booher's overall impact on the organization.
Dianna's clients most often describe her keynotes at major conferences and conventions this way: "So many practical ideas I can use immediately" ... "Inspiring--you make me want to go out and do it now!"..."High energy!"
She delivers very focused keynotes and programs addressing clients' specific communication issues as well as programs on personal growth topics.
Dianna has received the highest awards in the professional speaking industry, including induction into the National Speakers Association's CPAE Speaker Hall of Fame®. Additionally, Successful Meetings magazine named Dianna on its list of 21 Top Speakers for the 21st Century.
