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I really enjoyed reading this book and highly recommend it for anyone looking to create or improve their business.
Berger's book is a very easy read, and he does a good job of using academic studies and interesting real-world examples to help prove his points.
It provides practical examples about products and businesses that have been successful and the process that helped them become successful.
It has been very interesting to apply this book to healthcare. We are applying this to health benefit design and activation of employees to engage in their health. Read morePublished 4 days ago by Scott Conard
This book provides a thorough explanation of why some ideas go viral and a road map for the reader to do the same.Published 9 days ago by Christian E. Hageseth
Excellent points. Would have been better with more examples and if it were better written.Published 18 days ago by Jorge A.
Nice short read on the different characteristics of successful marketing for products/ideas/services. Read morePublished 18 days ago by Karthik Kumar
Fun book on how things go viral. Very informative with a lot of research!Published 22 days ago by Lonnie Bailey
“Contagious: Why Things Catch On” is Jonah Berger’s extended explanation on the psychology behind fads and the spreading of ideas. Read morePublished 24 days ago by James King
I am a student at the University of Baltimore in the Entrepreneurial Experience course, this book was a required read, and I must say, I am glad that I was chosen for this text. Read morePublished 24 days ago by Rikia
There's nothing like a good marketing book to make you want to engage in a little psychological warfare against your fellow man. Read morePublished 24 days ago by Jennifer Grey