Contemporary Business Communication Seventh Edition [Hardcover]

Scot Ober (Author)

Book Description

Publication Date: December 28, 2007 | ISBN-10: 0618990488 | ISBN-13: 978-0618990481 | Edition: 7

Contemporary Business Communication prepares students for business communication by employing a hands-on approach--connecting topics, examples, and exercises to the modern workplace. The text provides ample opportunity for students to practice their oral and written skills, and includes strategies for using email, voicemail, the Internet, and other innovations in communication technology. The streamlined Seventh Edition has been completely updated to reflect current trends and practices in the world of business. The revised textbook package now features a web-based version of the Urban Systems Case Study Simulation with an updated, student-friendly BusCom online writing tutorial.

Product Details

• Hardcover: 560 pages
• Publisher: South-Western College Pub; 7 edition (December 28, 2007)
• Language: English
• ISBN-10: 0618990488
• ISBN-13: 978-0618990481
• Product Dimensions: 10.1 x 7.9 x 0.9 inches
• Shipping Weight: 2.9 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #64,995 in Books (See Top 100 in Books)
  • #52 in Books > Business & Investing > Skills > Business Writing
  • #76 in Books > Business & Investing > Skills > Running Meetings & Presentations

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

4.0 out of 5 stars Good Examples but a High Price, July 8, 2011

By 

Lisa Shea "medieval swordfighting enthusiast" - See all my reviews
(HALL OF FAME REVIEWER)    (VINE VOICE)    (TOP 50 REVIEWER)   

Amazon Verified Purchase

This review is from: Contemporary Business Communication Seventh Edition (Hardcover)

This is one of the most expensive textbooks I have purchased during my college career, and I've bought some fairly pricey, dense textbooks. So a key question many people will be asking is if it's worth this high price.

The book is in full color. This might be useful if it was a book on graphic design, but it's a book on how to write content persuasively. They use the color to make the word "Not" in red and "but" in blue. Was that really necessary? Oh, they have cartoons as well. I would have gladly paid half this price (i.e. bring it down into normal textbook price range) and lost the cartoons and colored words.

There were very useful examples in here. If you're writing an "apology" style letter to someone, still find a way to make the letter upbeat. Yes, apologize, explain what happened, and end on an upbeat note. Treat the customer respectfully and if they are partially at fault phrase that section in neutral language. Your aim is to resolve the issue and maintain a good reputation.

While I was taking this course I was actively using the suggestions in each chapter in my own work life. I was immediately putting the suggestions into action and tweaking my own correspondence to be more effective. So that seems to indicate to me that the material was useful and well presented.

Still, I just cant' get over this astronomically high price. There's no reason for this material to cost this much. It could easily have been presented in black and white for half as much. There's a reason that there's a stereotype of "starving college student" - and books like this are the reason why.

Time for a new version that's not a solid color one.

1 of 1 people found the following review helpful:

2.0 out of 5 stars Book was fine - Amazon lied, October 21, 2011

By 

CA - See all my reviews

Amazon Verified Purchase

This review is from: Contemporary Business Communication Seventh Edition (Hardcover)

I purchased this book from Amazon, as they said I can trade it in for a gift card, and I had to trade it in by December 19, 2011. I was happy with that idea; however, be careful what you purchase, as Amazon is continually changing their trade-in policy. Now I am no longer able to trade in the book, and when I chatted with Rahul from customer service he gave me a blanket answer of his lack of ability and limitations to assist me with the problem. He stated that he was sorry, but I will never believe his standard protocol answer. Bottom line is - watch what you buy and forget about a potential trade in for a book that Amazon stated you could trade in. Basically, be prepared to be stuck with a book or two.

1.0 out of 5 stars Not as advertised, December 13, 2011

By 

arpicembalo "arpicembalo" (Acton, MA United States) - See all my reviews

Amazon Verified Purchase

This review is from: Contemporary Business Communication Seventh Edition (Hardcover)

This book was required for a college course. It was advertised as being "like new" but the cover was completely ripped off and separated from the pages.