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Contemporary Color: Theory and Use Paperback – March 30, 2011

ISBN-13: 978-1111538910 ISBN-10: 1111538913 Edition: 2nd

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Product Details

  • Paperback: 240 pages
  • Publisher: Cengage Learning; 2 edition (March 30, 2011)
  • Language: English
  • ISBN-10: 1111538913
  • ISBN-13: 978-1111538910
  • Product Dimensions: 0.8 x 8 x 10.8 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #603,895 in Books (See Top 100 in Books)

Editorial Reviews

Review

"I like that this book covers a wide range of topics related to color theory. Beginning with the physiology of the human eye and continuing on all the way through to digital color it really does cover a wealth of information about color."

"Overall, it is easy to read, organized well and comprehensive in content for our use. The chapter on Color Psychology is especially useful to my course and the Digital Color section applies to Color Theory and to the Graphics programs we teach. I can easily relate the information from one class to another."

About the Author

Steven Bleicher is a tenured professor in the Visual Arts Department at Coastal Carolina University. After receiving his B.F.A. and M.F.A. from Pratt Institute, Professor Bleicher worked and taught at the New York Studio School of Drawing, Painting and Sculpture; the State University of New York; Brooklyn College; and Marian College. He also served as a senior faculty member in the Arts and Humanities Program at the Art Institute of Fort Lauderdale and was assistant dean of the School of Art and Design at the Fashion Institute of Technology. In addition to teaching, Professor Bleicher is active as a visiting lecturer and consultant on color psychology for clients including Staples, Inc., and The Savannah College of Art and Design. He is also an accomplished artist whose work is included in many major collections and has been widely exhibited in numerous solo and group exhibitions both nationally and internationally.

Customer Reviews

4.2 out of 5 stars
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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By John Cicak on January 16, 2014
Format: Paperback Verified Purchase
I understand this is a textbook for art students; and for that purpose its a good beginning book. As a retired physicist I understand the physics of light. However, this book helped me understandable color theory applied to my hobby using Adobe PhotoShop. It was well worth the full price of the book.
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3 of 3 people found the following review helpful By MARGARET LUSZCZ on January 31, 2013
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For those who want to understand color theory. Bought new and no complaints so far! the price was a little high for a nonrequired volume, but it will be worth it
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Format: Kindle Edition Verified Purchase
Bought this for a digital color theory class and it did the job. Was required reading for the course. Thought it could have been better. There's a lot of reinforcement of the same concepts (Expected. Most textbooks have a few points they need to keep driving home, for good or for ill.). Lots of fluff though, almost to the point of filler. Thought it would be better use of space (and my money) to expand further on some of the theories than to fill up pages saying the same thing multiple ways before arriving at the point. Four stars for having it in kindle format. Love e-textbooks. The search feature allows you to cut through most of the fluffy bits and extract the necessary info.
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6 of 10 people found the following review helpful By Ben J Korgen on November 1, 2012
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This book serves as an excellent example of online buying pitfalls. It baits the buyer with a glossy production with pretty pictures and a good outline. More work should go into the first chapter than into any other. It should reveal the background and character of the author and how believable the author is in the later parts of the book. There are several really dumb spots in this first chapter. At least two could be spotted by a sharp elementary school student, the remainder by sharp junior high or high school students. I am not going to do the author's work for him, but will point out one absurd example. On page 7, the author uses a picture of an orange to illustrate reflection. If he did it correctly, a ray of light traveling toward the East Southeast would bounce off the orange and head toward the West Southwest. The orange would be brightest at the the point of reflection and darkest directly opposite it. Instead, the author has the incoming ray refusing to reflect, piercing the orange and coming out on the opposite side with the orange not properly shaded. This first chapter reveals fundamental understandings so weak, it is unbearable for me to consider reading beyond it. I just could not believe anything the author says. If he did not write the first chapter, using it reveals bad judgement. Where were the reviewers and editors? Did they do anything?
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2 of 11 people found the following review helpful By olivialinn on October 9, 2011
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The book is awesome! Perfect for someone studying art and very useful. The Amazone experience was good as well; the book came relatively fast in the mail and was in perfect condition, so overall a worthy purchase!
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