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Contemporary Issues in Marketing Paperback – June 1, 1999


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Product Details

  • Paperback: 240 pages
  • Publisher: Palgrave Macmillan (June 1, 1999)
  • Language: English
  • ISBN-10: 0333677749
  • ISBN-13: 978-0333677742
  • Product Dimensions: 7.5 x 0.6 x 9.7 inches
  • Shipping Weight: 1.1 pounds
  • Amazon Best Sellers Rank: #6,196,524 in Books (See Top 100 in Books)

Editorial Reviews

Review

'Excellent concept for a book. I intend to use a number of the articles as seminar material. Length of articles is ideal for one-hour seminars.' - Ruth Murphy, University of North London 'This is a really interesting; up-to-date publication. It enlightened me, and I have already quoted it in my work in publications! I have no hesitation in recommending this book to my colleagues for course adoption.' - Patrick McCole, University of Ulster 'Excellent coverage of current key issues and well illustrated with examples.' - J.W. Cross, Southampton Institute 'This is an excellent text for students to use to gain an insight into the practical application of marketing theory.' - P Cowell, University College, Warrington 'Nice readable articles, well presented and up-to-date.' - E Gilhooly, University of Wales, Cardiff

About the Author

MARTIN EVANS is Professor of Marketing at the University of the West of England, Bristol. LUIZ MOUTINHO is Professor of Marketing, Glasgow Business School, University of Glasgow.

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