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Contemporary Marketing (Available Titles Coursemate) [Hardcover]

Louis E. Boone , David L. Kurtz
3.6 out of 5 stars  See all reviews (16 customer reviews)

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Contemporary Marketing Contemporary Marketing 4.8 out of 5 stars (6)
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Book Description

February 9, 2009 032458203X 978-0324582031 14
Over the years, Boone and Kurtz's CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

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Editorial Reviews

About the Author

After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the Thirteenth Edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa, the University of South Alabama, and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.

David L. Kurtz has taught at a number of major U.S. and foreign universities, and collaborated on writing best-selling books with Louis E. Boone. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. Dave has lectured extensively throughout North America, Europe, Asia, and Australia. Dave attended Davis & Elkins College in Elkins, West Virginia for four years, and was then accepted by the graduate business school at the University of Arkansas, where he met Gene Boone. Gene and Dave became longtime co-authors; together they have produced more than 50 books. In addition to writing, Dave and Gene have been partners in several entrepreneurial ventures.

Product Details

  • Series: Available Titles Coursemate
  • Hardcover: 816 pages
  • Publisher: Cengage Learning; 14 edition (February 9, 2009)
  • Language: English
  • ISBN-10: 032458203X
  • ISBN-13: 978-0324582031
  • Product Dimensions: 1.3 x 9.1 x 10.8 inches
  • Shipping Weight: 4 pounds (View shipping rates and policies)
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #503,171 in Books (See Top 100 in Books)

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Customer Reviews

3.6 out of 5 stars
3.6 out of 5 stars
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
4.0 out of 5 stars Update to date textbook February 10, 2010
By L.D.C.
Format:Hardcover|Verified Purchase
This is an excellent up-to-date textbook. I am using this book for an online marketing course and I really enjoy it. The authors provide clear conside relevant information through the case studies. The editing is superb. The assessements provided throughtout the chapter and at the end of the chapter are great reminders. The companion website provides additional information. I highly recommend this book.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Good look at basic marketing July 27, 2012
Format:Hardcover|Verified Purchase
I bought this book as a requirement for my Principles of Marketing class.

This book was an easy read. The author uses simple verbiage for people who are not familiar with marketing terms. As the book progresses, he integrates the new terms into the chapters.

The textbook can not be read like a novel. Though this book seemed to flow for the most part, I felt that it was better to jump to different chapters every once in a while to get a different perspective (and my teacher made me).

In the end, I decided to keep this book as part of my library. It will be a great reference if I ever forget my 4P's or need to brush up on my marketing skills.

I would highly recommend this book to anyone who is interested in delving into the world of marketing. This is a great place to start.
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5 of 7 people found the following review helpful
1.0 out of 5 stars I would not recommend this text. January 16, 2010
By stefer
I really did not enjoy reading this book. To me, it seemed the author needed to organize his thoughts a little more. The outlining was very poor, which affected the flow of the text.

The author is clearly knowledgeable on his topic, but he also tries to fit too much information into each section.

I was generally disappointed with this book, however I did enjoy some of the practical examples included in separate boxes and within the text. Often just a small grounding to reality can make a concept seem worth while.

Overall it is a really dry book.
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1.0 out of 5 stars Horrible May 1, 2014
By Jerbo88
Format:Hardcover|Verified Purchase
This book explains the common sense but brushes over complex terms. Did not learn a whole lot at all with this.
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3.0 out of 5 stars School April 21, 2014
By Tessa
Format:Hardcover|Verified Purchase
Got it for school, came as described. Boring for marketing but I guess you can't ask for much from a school text.
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5.0 out of 5 stars Easy to understand. November 23, 2013
Format:Hardcover|Verified Purchase
Helped me successfully obtain my Bachelors of Business Management degree. It explains marketing in such a way that anyone can understand it.
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3.0 out of 5 stars class book October 4, 2013
Format:Hardcover|Verified Purchase
this book was for a class. it arrived on time and in the condition it was stated to be in. what more can you say about a class book
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4.0 out of 5 stars It worked just fine June 20, 2013
Format:Hardcover|Verified Purchase
Contemporary Marketing isn't the BEST written textbook out there, but it worked just fine. Material was easy enough to understand.
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Most Recent Customer Reviews
3.0 out of 5 stars second week of class
This is the exact book I needed and was in very good condition. Not happy with the length of time required to arrive. Received the book after my second class. Read more
Published 13 months ago by Pam Rominger
3.0 out of 5 stars got it for school
Got this book for college, It did what I needed it to do, and was way cheaper than buying it from the college.
Published 14 months ago by Paul Stewart
5.0 out of 5 stars Exceeded expectations!
The book was on very good condition. It was actually better than I expected. There were no stains or spills and liked like new.
Published 23 months ago by Sparkle***
5.0 out of 5 stars Awesome Book!
This is a used book I bought and it is true to the quality they said it would be. The book itself is a great book to read for anyone interested in marketing.
Published 23 months ago by Me
5.0 out of 5 stars Great work!
Arrived in excellent condition...I am almost scared to mark it up! Love the service. I can not wait to dive in and glean out this book what it has to offer.
Published on September 22, 2011 by Randall E. Hurt
1.0 out of 5 stars One big liberal agenda propped up by thousands of product placements
Comparing this text to previous editions I find several things. First, every page is filled with products, corporate names, and actual ads therein; the book would be about half of... Read more
Published on November 1, 2010 by Steven R. Brown
5.0 out of 5 stars Contemporary Marketing Review
Very satisfied. Text book was exactly in the condition stated. Also received it in a prompt fashion. Would definitely purchase from Rosemary again.
Thank You,
Published on July 23, 2010 by Triman
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