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Contemporary Marketing (Available Titles Coursemate) Hardcover – February 9, 2009

ISBN-13: 978-0324582031 ISBN-10: 032458203X Edition: 14th

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Product Details

  • Series: Available Titles Coursemate
  • Hardcover: 816 pages
  • Publisher: Cengage Learning; 14 edition (February 9, 2009)
  • Language: English
  • ISBN-10: 032458203X
  • ISBN-13: 978-0324582031
  • Product Dimensions: 1.3 x 9.1 x 10.8 inches
  • Shipping Weight: 4 pounds (View shipping rates and policies)
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #553,873 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the Thirteenth Edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa, the University of South Alabama, and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.

David L. Kurtz has taught at a number of major U.S. and foreign universities, and collaborated on writing best-selling books with Louis E. Boone. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. Dave has lectured extensively throughout North America, Europe, Asia, and Australia. Dave attended Davis & Elkins College in Elkins, West Virginia for four years, and was then accepted by the graduate business school at the University of Arkansas, where he met Gene Boone. Gene and Dave became longtime co-authors; together they have produced more than 50 books. In addition to writing, Dave and Gene have been partners in several entrepreneurial ventures.

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Customer Reviews

3.6 out of 5 stars
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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By L.D.C. on February 10, 2010
Format: Hardcover Verified Purchase
This is an excellent up-to-date textbook. I am using this book for an online marketing course and I really enjoy it. The authors provide clear conside relevant information through the case studies. The editing is superb. The assessements provided throughtout the chapter and at the end of the chapter are great reminders. The companion website provides additional information. I highly recommend this book.
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2 of 2 people found the following review helpful By Matt Kmety on July 27, 2012
Format: Hardcover Verified Purchase
I bought this book as a requirement for my Principles of Marketing class.

This book was an easy read. The author uses simple verbiage for people who are not familiar with marketing terms. As the book progresses, he integrates the new terms into the chapters.

The textbook can not be read like a novel. Though this book seemed to flow for the most part, I felt that it was better to jump to different chapters every once in a while to get a different perspective (and my teacher made me).

In the end, I decided to keep this book as part of my library. It will be a great reference if I ever forget my 4P's or need to brush up on my marketing skills.

I would highly recommend this book to anyone who is interested in delving into the world of marketing. This is a great place to start.
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5 of 7 people found the following review helpful By stefer on January 16, 2010
Format: Hardcover
I really did not enjoy reading this book. To me, it seemed the author needed to organize his thoughts a little more. The outlining was very poor, which affected the flow of the text.

The author is clearly knowledgeable on his topic, but he also tries to fit too much information into each section.

I was generally disappointed with this book, however I did enjoy some of the practical examples included in separate boxes and within the text. Often just a small grounding to reality can make a concept seem worth while.

Overall it is a really dry book.
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By Jerbo88 on May 1, 2014
Format: Hardcover Verified Purchase
This book explains the common sense but brushes over complex terms. Did not learn a whole lot at all with this.
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By Tessa on April 21, 2014
Format: Hardcover Verified Purchase
Got it for school, came as described. Boring for marketing but I guess you can't ask for much from a school text.
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By Catherine on November 23, 2013
Format: Hardcover Verified Purchase
Helped me successfully obtain my Bachelors of Business Management degree. It explains marketing in such a way that anyone can understand it.
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By Jordan Foley on October 4, 2013
Format: Hardcover Verified Purchase
this book was for a class. it arrived on time and in the condition it was stated to be in. what more can you say about a class book
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Format: Hardcover Verified Purchase
Contemporary Marketing isn't the BEST written textbook out there, but it worked just fine. Material was easy enough to understand.
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