This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
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5.0 out of 5 stars
Still a very useful and important book,
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This review is from: Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook (Paperback)
Though it is almost ten years old now,this is still one of the most exciting books in consumer research and marketing. It brings together a wide variety of cultural analyses of goods and consumption, showcasing methods and theories which will be useful to anyone interested in why people buy the things they do.
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Inside This Book
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First Sentence:
"Let me begin this chapter with the following enthusiastic, urgent, and unabashedly tempocentric assertion." Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
battery discards, cognitive peripheral vision, monadic giving, onion trader, median income per capita, nostalgic consumers, environmental duress, consumer behavior odyssey, garbage project, consumer socialization, refuse analysis, consumer behavior studies, channel dyads, heritage brands, marketplace behavior, channels literature, prescriptive ethics, channels dyads, consumer paradigm, consumer researchers, pyrithione zinc, household hazardous wastes, speech plan, regional personnel, channels integration Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Journal of Consumer Research, West African, Cambridge University Press, Journal of Marketing, Museum of Contemporary Art, United States, Free Press, University of Chicago Press, Harvard University Press, New Orleans, Basic Books, American Demographics, Marin County, Newbury Park, Stanford University Press, African American, Burkina Faso, Ann Arbor, Duke University Library, Harvard Business Review, Salt Lake City, Thousand Oaks, American Anthropological Association, American Marketing Association New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
"Let me begin this chapter with the following enthusiastic, urgent, and unabashedly tempocentric assertion." Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
battery discards, cognitive peripheral vision, monadic giving, onion trader, median income per capita, nostalgic consumers, environmental duress, consumer behavior odyssey, garbage project, consumer socialization, refuse analysis, consumer behavior studies, channel dyads, heritage brands, marketplace behavior, channels literature, prescriptive ethics, channels dyads, consumer paradigm, consumer researchers, pyrithione zinc, household hazardous wastes, speech plan, regional personnel, channels integration Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Journal of Consumer Research, West African, Cambridge University Press, Journal of Marketing, Museum of Contemporary Art, United States, Free Press, University of Chicago Press, Harvard University Press, New Orleans, Basic Books, American Demographics, Marin County, Newbury Park, Stanford University Press, African American, Burkina Faso, Ann Arbor, Duke University Library, Harvard Business Review, Salt Lake City, Thousand Oaks, American Anthropological Association, American Marketing Association New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 43
books:
See all 43 books this book cites
5
books
cite this book:
- Consumer Research: Introspective Essays on the Study of Consumption by Morris B. Holbrook on 6 pages
- Unwrapping Christmas (Oxford Studies in Social and Cultural Anthropology) by Daniel Miller on page 40, page 307, and page 349
- Markets in Oaxaca (Special publication sponsored by the Institute of Latin American Studies, the University of Texas at Austin) by Scott Cook on page 36, and page 163
- Thematic Apperception Test by Henry A. Murray M.D. on page 40, and page 48
- The New Atlantis and The City of the Sun: Two Classic Utopias by Francis Bacon on page 61, and page 83
See all 43 books this book cites
- Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management by Tim Calkins on 4 pages
- Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business by John Winsor in Back Matter
- Contemporary Urban Japan: A Sociology of Consumption (Studies in Urban and Social Change) by John Clammer in Back Matter
- Economies and Cultures: Foundations of Economic Anthropology by Richard R Wilk in Back Matter
- Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series) by Cele C. Otnes in Front Matter
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