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Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook (Methodology Series; 18) Paperback – May 2, 1995

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Product Details

  • Series: Methodology Series; 18
  • Paperback: 482 pages
  • Publisher: SAGE Publications, Inc (May 2, 1995)
  • Language: English
  • ISBN-10: 080395753X
  • ISBN-13: 978-0803957534
  • Product Dimensions: 6 x 1.3 x 9 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,290,801 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful By Richard R. Wilk on April 23, 2006
Format: Paperback
Though it is almost ten years old now,this is still one of the most exciting books in consumer research and marketing. It brings together a wide variety of cultural analyses of goods and consumption, showcasing methods and theories which will be useful to anyone interested in why people buy the things they do.
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Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook (Methodology Series; 18)
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