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5.0 out of 5 stars
Still a very useful and important book,
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This review is from: Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook (Paperback)
Though it is almost ten years old now,this is still one of the most exciting books in consumer research and marketing. It brings together a wide variety of cultural analyses of goods and consumption, showcasing methods and theories which will be useful to anyone interested in why people buy the things they do.
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Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook by John F. Sherry (Paperback - May 2, 1995)
$74.00
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