This is an introduction to marketing. Now in its 10th edition, each revision builds upon past innovations, creating a technologically advanced, student friendly, instructor supported text. This text devotes two chapters to technology issues. Part two "Managing Technology to Achieve Marketing Success" explores emerging e-commerce concepts and related issues and also includes an entire chapter devoted to the impact of technology and the Internet on relationship marketing.
FREE Two-Day Shipping for students on millions of items. Learn more |
| ||||||||||||||||||||||||||||||
|
There is a newer edition of this item:
|
Book Description
Special Offers and Product Promotions
- Buy $50 in qualifying physical textbooks, get $5 in Amazon MP3 Credit. Here's how (restrictions apply)
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
4.0 out of 5 stars
Has both positive and negative examples.,
By A Customer
This review is from: Contemporary Marketing Wired (Hardcover)
I don't know why, but I didn't enjoy reading this book. It didn't seem right. I guess I'm not a big fan of marketing. However, concepts were explained quite well and overall it was informative. Unlike many business related books this one did have negative examples, complete with explanations what, how, and why something went wrong. For that I rate it at 4 stars.
0 of 2 people found the following review helpful:
2.0 out of 5 stars
Dry and boring.,
By
Amazon Verified Purchase(What's this?)
This review is from: Contemporary Marketing (Hardcover)
I realize this is a textbook, and as such, I didn't expect it to be scintilating. This text, however, did not even meet up to my limited expectations- the chapters are way too long and attempt to cover too much material. It would have been useful if the authors attempted to break up the material into smaller, more digestible bits. All in all, this book is extremely dry.
Share your thoughts with other customers: Create your own review
|
|
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product).
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
