Contemporary Marketing [Hardcover]

Louis E. Boone (Author), David L. Kurtz (Author)

Book Description

ISBN-10: 0324185103 | ISBN-13: 978-0324185102 | Publication Date: January 3, 2003 | Edition: 11

Boone and Kurtz?s Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The eleventh edition continues to provide the most current and up-to-date content by including coverage on the events over the past year, such as the recession, the terrorist attacks on America, and coverage on the ethical disasters such as the Enron scandal. Realizing that students need a solid understanding of how these events apply to marketing the authors integrate this content throughout the new edition. The changes to this edition are so significant, that this new edition is more like a new text than just a revision.

Editorial Reviews

About the Author

For the past 35 years, Louis E. Boone and David L. Kurtz have pursued distinguished academic careers. Each has taught at a number of major U.S. and foreign universities and the two have collaborated in writing best-selling books. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. They have lectured extensively throughout North America, Europe, Asia and Australia. Boone and his wife live in Mobile, Alabama, where he is an emeritus professor of business at the University of South Alabama and where his collection of Barbizon art, among the finest in the United States, is now part of the permanent collection of the Mobile Museum of Art.

David L. Kurtz has taught at a number of major U.S. and foreign universities, and collaborated on writing best-selling books with Louis E. Boone. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. Kurtz has lectured extensively throughout North America, Europe, Asia, and Australia. He and his wife live in Rogers, Arkansas, where he holds a university professorship at the University of Arkansas in nearby Fayetteville. Fortunately, four years at Davis & Elkins College in Elkins, West Virginia, turned him around. Excellent instructors helped get Dave on a sound academic footing. His grade point average soared--enough to get him accepted by the graduate business school at the University of Arkansas, where he met Gene Boone. Gene and Dave became longtime co-authors; together they have produced more than 50 books. In addition to writing, Dave and Gene have been partners in several entrepreneurial ventures. Today, Dave is back teaching at the University of Arkansas after tours of duty in Ypsilanti, Michigan; Seattle, Washington; and Melbourne, Australia. He is the proud grandfather of five "perfect" kids and a sportsman with a golf handicap too high to mention. Dave, his wife, Diane, and four demanding canine companions (Daisy, Lucy, Molly, and Sally) live in Rogers, Arkansas. Dave also holds a distinguished professorship at the Sam M. Walton College of Business in nearby Fayetteville, home of the Arkansas Razorbacks.

Product Details

• Hardcover: 624 pages
• Publisher: South-Western College Pub; 11 edition (January 3, 2003)
• Language: English
• ISBN-10: 0324185103
• ISBN-13: 978-0324185102
• Product Dimensions: 11.2 x 9.2 x 1.5 inches
• Shipping Weight: 4.2 pounds
• Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #1,163,828 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 6 people found the following review helpful:

4.0 out of 5 stars Very relevant to current times, August 3, 2004

By 

W Boudville (Terra, Sol 3) - See all my reviews
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This review is from: Contemporary Marketing (Hardcover)

A very recent book that explicitly relates recent important events to how to perform marketing of your products. Perhaps the most important is of course the terrorist attacks of September 2001, and the resultant war [wars?] on terrorism. Then too, there were the huge corporate scandals (Enron, Global Crossing...) that helped generate scepticism of large companies. How can you decide on a marketing campaign when such is the societal backdrop? Boone offers useful suggestions or strategies.

One virtue of the book is that this analysis gives it a very practical ambience. You don't feel like you're thumbing through the pages of some abstract intellectual debate, or some fine nuance of accounting on pricing options, say.

But an unavoidable side effect is that the book's very explicit invocation of recent events will make this edition VERY dated in just a few years. Well, perhaps Boone will issue new editions as the years go on.

5.0 out of 5 stars Good for Marketing Course, October 12, 2010

By 

Chodah - See all my reviews

This review is from: Contemporary Marketing (Hardcover)

This is an older version of the text recommended by my marketing professor; very useful, gets the job done.

0 of 1 people found the following review helpful:

5.0 out of 5 stars good, September 30, 2009

By 

Gladys M. Morningstar - See all my reviews
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Amazon Verified Purchase

This review is from: Contemporary Marketing (Hardcover)

I bought this book for my daughter and it was in a very good conditions, it was used and looks like new. The only thing I have to say, shipping took longer.