Over the years, Boone and Kurtz's CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars
Update to date textbook,
By L.D.C. (Chicago) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Contemporary Marketing (Hardcover)
This is an excellent up-to-date textbook. I am using this book for an online marketing course and I really enjoy it. The authors provide clear conside relevant information through the case studies. The editing is superb. The assessements provided throughtout the chapter and at the end of the chapter are great reminders. The companion website provides additional information. I highly recommend this book.
2 of 3 people found the following review helpful:
1.0 out of 5 stars
I would not recommend this text.,
By Stefan (Missouri, USA) - See all my reviews
This review is from: Contemporary Marketing (Hardcover)
I really did not enjoy reading this book. To me, it seemed the author needed to organize his thoughts a little more. The outlining was very poor, which affected the flow of the text.
The author is clearly knowledgeable on his topic, but he also tries to fit too much information into each section. I was generally disappointed with this book, however I did enjoy some of the practical examples included in separate boxes and within the text. Often just a small grounding to reality can make a concept seem worth while. Overall it is a really dry book.
5.0 out of 5 stars
Great work!,
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This review is from: Contemporary Marketing (Hardcover)
Arrived in excellent condition...I am almost scared to mark it up! Love the service. I can not wait to dive in and glean out this book what it has to offer.
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