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2 Reviews
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Average Customer Review
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3 of 3 people found the following review helpful:
4.0 out of 5 stars
Has both positive and negative examples.
I don't know why, but I didn't enjoy reading this book. It didn't seem right. I guess I'm not a big fan of marketing. However, concepts were explained quite well and overall it was informative. Unlike many business related books this one did have negative examples, complete with explanations what, how, and why something went wrong. For that I rate it at 4 stars.
Published on May 12, 2001
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0 of 2 people found the following review helpful:
2.0 out of 5 stars
Dry and boring.
I realize this is a textbook, and as such, I didn't expect it to be scintilating. This text, however, did not even meet up to my limited expectations- the chapters are way too long and attempt to cover too much material. It would have been useful if the authors attempted to break up the material into smaller, more digestible bits. All in all, this book is extremely dry.
Published on February 26, 2002 by Jorie K. Johnson
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3 of 3 people found the following review helpful:
4.0 out of 5 stars
Has both positive and negative examples.,
By A Customer
This review is from: Contemporary Marketing Wired (Hardcover)
I don't know why, but I didn't enjoy reading this book. It didn't seem right. I guess I'm not a big fan of marketing. However, concepts were explained quite well and overall it was informative. Unlike many business related books this one did have negative examples, complete with explanations what, how, and why something went wrong. For that I rate it at 4 stars.
0 of 2 people found the following review helpful:
2.0 out of 5 stars
Dry and boring.,
By
Amazon Verified Purchase(What's this?)
This review is from: Contemporary Marketing (Hardcover)
I realize this is a textbook, and as such, I didn't expect it to be scintilating. This text, however, did not even meet up to my limited expectations- the chapters are way too long and attempt to cover too much material. It would have been useful if the authors attempted to break up the material into smaller, more digestible bits. All in all, this book is extremely dry.
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Most Helpful First | Newest First
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Contemporary Marketing by Louis E. Boone (Hardcover - May 10, 1977)
Used & New from: $0.28
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