Customer Reviews

Contemporary Marketing

5 star:		(4)
4 star:		(0)
3 star:		(1)
2 star:		(2)
1 star:		(2)

 

 

"They wanted to write a book that wasn't an encyclopedia." So says the authors, and boy did they fail.

This book attempts to cover WAY too much material in its 650 odd pages. Here's an example from someone whose field is economics. In less than two pages this book introduces the following:

variable cost, average total cost, marginal cost, fixed costs, price elasticity, determinants of elasticity (which they absolutely botch), and optimal output via merger of Marginal Revenue and Marginal Cost (with the four curves associated therein all plotted at once). WOW! Who knew that economics was so easy? Two pages to explain what most economic textbooks can't do in less than two full chapters. Most chapters run around twenty-five to twenty-eight or so pages in length and introduce somewhere around forty new vocabulary terms each; an astonishing amount of slam-and-jam style learning.

This book needs one of two things to happen: either it needs to double in length in order to discuss the truck loads of terminology it deems necessary to learn marketing; or it needs to focus on far fewer topics.

Wrong book sent said he would correct never returned emails would never order from again

This was an excellent product at a much lower price than from other sources. It arrived as described and on time.

The advertisement said "Used-Good" It didn't say that the last 150 pages were glued. I was hoping for a better condition

The book I purchased is in excellent condition and they have the Fastest Shipping EVER!!!!!!!!

The book was half the price as in the bookstore. It arrived much quicker
than expected, probably due to the economy but nevertheless sooner. I would buy from this seller again.

The book I purchased from Amazon.com was in excellent condition just has the seller had claimed. I have been very pleased with both my purchase and the seller.

Not a horrible product I guess, but despite my belief that this book would be relatively flawless when it arrived, I noticed that the book cover was bent inward a bit and that many more pages were creased. (which I was not expecting)

All in all, it's still able to provide me with the information I seek, so it's not a complete loss, after all, it helped me get an A.

In other words, it's a great book, and I like to thank the seller for giving me what I wanted in my time of need.

I never received this merchandise even though the money was quickly withdrawn from my account for this purchase a month later I am still waiting for my merchandise and do still wanted I would like some feedback asap.