Customer Reviews

Contemporary Marketing

5 star:		(2)
4 star:		(2)
3 star:		(0)
2 star:		(1)
1 star:		(2)

 

 

This is an excellent up-to-date textbook. I am using this book for an online marketing course and I really enjoy it. The authors provide clear conside relevant information through the case studies. The editing is superb. The assessements provided throughtout the chapter and at the end of the chapter are great reminders. The companion website provides additional information. I highly recommend this book.

I really did not enjoy reading this book. To me, it seemed the author needed to organize his thoughts a little more. The outlining was very poor, which affected the flow of the text.

The author is clearly knowledgeable on his topic, but he also tries to fit too much information into each section.

I was generally disappointed with this book, however I did enjoy some of the practical examples included in separate boxes and within the text. Often just a small grounding to reality can make a concept seem worth while.

Overall it is a really dry book.

Arrived in excellent condition...I am almost scared to mark it up! Love the service. I can not wait to dive in and glean out this book what it has to offer.

Comparing this text to previous editions I find several things. First, every page is filled with products, corporate names, and actual ads therein; the book would be about half of its 670 pages if it were a text instead of a catalog. Second, an obvious lean towards going "green" with very little comment about the cons (I could only find one, the mention of mercury in fluourescent lightbulbs that also has a caveat that the industry has promised mercury free bulbs soon) and leaving this out would eliminate about another 50 or so pages.

The authors also talks about big oil, big cars, big banks, and everything but big brother while using a lot of "organic" foods examples and sustainability fluff that has no tie-back to the subject of marketing. Frankly, as a former environmental manager, ISO 14001 auditor, engineer, and an instructor, I would have to characterize this book as an indoctrination propoganda tool, not a serious college level text and certainly not worth the money.

Very satisfied. Text book was exactly in the condition stated. Also received it in a prompt fashion. Would definitely purchase from Rosemary again.
Thank You,
Robert

The book was just as described. There was some highlighting in it though. Over all it was a good buy.

This text looks great, is perfectly written for your typical barely-literate marketing undergrad audience, but is short on substance for serious scholars. Flashy design masks what is ultimately a shallow and uninteresting textbook. The chapter organization is arbitrary at best. What's most offensive about this book is the liberal use of corporate press releases masquerading as case studies in quality marketing. Make one wonder how much the authors received for their willingness to pass plain old product placements off as serious attempts at marketing studies.