"A clear and well written book that is actually fun to read... The authors clearly know how to write and what triggers students' interest - that makes it a real gem." --Haydn Blackey, Business School, University of Glamorgan
"I recommend this book without reservation for strategic marketing courses...The chapters are well laid out with a pedagogical approach. Key concepts are clearly set out and critically appraised... and well illustrated by examples." --Charles Dennis, Brunel University, School of Business and Management
About the Author
Ross Brennan is Principal Lecturer in Marketing, Paul Baines is Senior Lecturer in Marketing, and Paul Garneau is Senior Lecturer in Marketing, all at Middlesex University Business School.