Contemporary Strategy Analysis: Concepts, Techniques, Applications [Hardcover]

Robert M. Grant (Author)

Book Description

ISBN-10: 1405163089 | ISBN-13: 978-1405163088 | Publication Date: June 15, 2007 | Edition: 6

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.

• Now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions
  
• Features a new two-colour design throughout with high-spec artwork
  
• Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these
  
• Combines Grant’s renowned rigorous approach to business strategy analysis with lively examples of current practice
  
• Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students, available at www.blackwellpublishing.com/grant

Editorial Reviews

Review

“Robert Grant’s “Contemporary Strategy Analysis 6e” is one of those rare strategy textbooks that combine rigor with relevance, provide insights into the determinants of business success, highlight the key points with colorful case examples and does all that in a clear manner that communicates the excitement of the subject matter! It is a superb book and deserves to be the standard textbook at every top business school—just like it is at London Business School.” Costas Markidas, London Business School

Book Description

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with: bull; bull;thorough coverage of internet-based strategies bull;fresh examples of resource-based competitive advantage bull;improved online resources bull;additional case illustrations in every chapter bull;new self study questions.

See all Editorial Reviews

Product Details

• Hardcover: 496 pages
• Publisher: Wiley-Blackwell; 6 edition (June 15, 2007)
• Language: English
• ISBN-10: 1405163089
• ISBN-13: 978-1405163088
• Product Dimensions: 9.7 x 7.4 x 1 inches
• Shipping Weight: 2.4 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (27 customer reviews)
• Amazon Best Sellers Rank: #553,929 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

14 of 14 people found the following review helpful:

5.0 out of 5 stars Written with a healthy criticisim of different approaches, October 1, 1998

By A Customer

This review is from: Contemporary Strategy Analysis: Concepts, Techniques, Applications (Blackwell Business) (Paperback)

I used this book during my MBA in City University Business School, London and found it extremely helpful. It covers most of ground and guides the reader through different approaches showing them their pros and cons. It takes the magic out of many complicated concepts and make them accessiable. In some few parts it lacks detail but if taken as an introductry book to business strategy, it serves that purpose well. As a strategy consultant, I always keep it on my self with my favorite "The Mind Of The Strategist".

11 of 12 people found the following review helpful:

5.0 out of 5 stars A great road map for strategic thinking, June 13, 1999

By 

Gustavo H. Ramos (Rio de Janeiro, Brazil) - See all my reviews
(REAL NAME)   

This review is from: Contemporary Strategy Analysis: Concepts, Techniques, Applications (Blackwell Business) (Paperback)

Great book by someone who is serious about the subject! No "The Art of Strategy according to Lord Nelson" or the like. After reading the book, the reader will be able to think about strategy and judge strategic thinking as applied to real cases. But, better still, it will make the reader curious about strategy and willing to look further into some of the many good references given in the book.

15 of 19 people found the following review helpful:

5.0 out of 5 stars Review from UC, Riverside, BSAD184 student, February 5, 2000

By 

"niik" - See all my reviews

This review is from: Contemporary Strategy Analysis: Concepts, Techniques, Applications (Blackwell Business) (Paperback)

This book was used as our main textbook for Business 184 class taught by Dr. P.Skilton. As an actual user of this book, I believe that the details this book provided are unique in the way that they offer good understanding on what business strategy is about. The book answers the ultimate question, "What is strategy?" by distinguishing strategy from plans and tactics. Additionally, it provides insights to different types of strategies, advantages/disadvantages of each, and actual cases of usage. However, this is not to say that the book is without shortcomings, it creates some confusion in a few tables (and I still believe it's in Ch.2...for those of you doing projects for Dr.Skilton's class, watch out cuz that's one thing he is gonna ask you to do for SURE!). Yet, I believe the real merit in this book could only be discovered through reading the book. >_<