Appropriate for undergraduate business and fashion courses in Visual Merchandising and Display. This comprehensive and practical textbook/workbook introduces visual merchandising through a combination of fundamentals and projects that provide hands-on experience.
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Book Description
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From the Back Cover
This comprehensive and practical book discusses visual merchandising through a combination of fundamentals and projects. Presenting step-by-step illustrations showing the process of assembling a visual display, the book discusses aspects of good design through analytical drawings accompanying photographs of those displays. The second edition of Contemporary Visual Merchandising has been updated throughout to reflect today's retail environment. It includes new chapters on Store Design and Point of Purchase Displays. The book provides step-by-step illustrations depicting exactly how displays are developed, beginning with the basic elements and concluding with the finished presentation. It also provides step-by-step illustrations on producing "alternative" mannequins being used by many contemporary retailers. An essential reference for every retailer, large or small.
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Most Helpful Customer Reviews
10 of 10 people found the following review helpful:
3.0 out of 5 stars
Good For Beginners,
By A Customer
This review is from: Contemporary Visual Merchandising (2nd Edition) (Paperback)
I found this book good for beginners in the field of visual merchandising. The basics listed were helpful and I will keep it on hand as a referance. If you are looking for inspiration, this is not the book for you. However, you can never read too much about any subject.
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