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The Content Analysis Guidebook 1st Edition

3.5 out of 5 stars 11 customer reviews
ISBN-13: 978-0761919780
ISBN-10: 0761919783
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Editorial Reviews

Review

"This is a sorely-needed book that gives an understandable introduction to one of the most important methods of communication research to students and scholars alike."

(Marshall Scott Poole)

"Neuendorf's writing is both appropriate and accessible, a rare accomplishment in a book on research methods. Neuendorf provides a sophisticated yet readily comprehensible treatment of content analysis."

(William Evans)

“Skimming through the book left me with a sense of optimism, as the value of computer assistance and of electronic archives is mentioned in various parts of the book.”   (Communications: The European Journal of Communication Research 2003-09-15)

About the Author

 Kimberly A. Neuendorf holds a Ph.D. from Michigan State University, which has one of the country’s top ten doctoral programs in communication. She has taught research methods and media criticism, among other courses, at Cleveland State for over a decade and has published her own research, in which she used content analysis, in numerous journal articles.

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Product Details

  • Paperback: 320 pages
  • Publisher: SAGE Publications, Inc; 1st edition (December 13, 2001)
  • Language: English
  • ISBN-10: 0761919783
  • ISBN-13: 978-0761919780
  • Product Dimensions: 7 x 0.7 x 10 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #323,513 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback
As a budding scholar I found this book to be full of helpful material. It is essential to buy and read if you are planning on doing a content analysis or if you have an interest in this research method. I found Krippendorf's book to be a little cryptic, or difficult to read; "Analyzing media messages" is a great book on the method as applied to communication research; while Neuendorf's book ties a lot of what has been written on the subject together in an efficient and organized fashion and adds to this extensively. The book is good for both students and faculty -- providing easily referenced material on and about content analysis. I highly recommend the book.
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Format: Paperback
Finally, a book comes along that makes the method of Content Analysis clear! The book fully explains the purposes and methods of Content Analysis, and in a simple and friendly manner. When I began reading through this text, I knew very little about Content Analysis, but upon completion of the text, I know that I can analyze any content I desire. This book makes it clear that Content Analysis knows no boundaries. One can analyze anything from films to music, or from literatture to billboards. This book not only can inspire the reader to try his or her own Content Analysis study, but it gives he or she all the tools that needed to bring the analysis to a satisfying conclusion.
And, for those out there, like me, who are intimidated by statistics and the analysis of these numbers, this book explains the statistics in an effective and (thankfully) easy-to-follow manner. For instance, I now actually understand what Scott's Pi is telling me, as well as Cohen's Kappa, and that's just the tip of the iceberg. Thank you for finally writing a methods book that does not overwhelm the reader and thank you for the helpful website that accompanies the book, for it is a wonderful online companion to the text.
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Format: Paperback
As a graduate student, I was searching for just the right methodology to analize an amorphous amount of text. A colleague turned me on to content analysis. I investigated several "expert" texts by Krippendorf et al. and nearly lost my mind sorting through a maze of theory and babble. After an internet search I located Neuendorf's Content Analysis Guidebook. Simply put, this book was an answer to my prayers! Neuendorf writes in a style that is very friendly to the average reader. It is complex enough to stimulate inquiry yet simple enough not to have to read the same chapter ten times! Neuendorf presents readers with a true "guidebook"; a map to not only understanding the history and value of content analysis, but several different paths to acheiving a particular research objective. I see this book as a great tool for undergraduate and graduate students as well as those who have a need or desire to conduct content analysis research. Thank you Kim Neuendorf....GREAT BOOK!!!
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Format: Paperback
Neuendorf has become a leader in her chosen field, content analysis, and that's worthy of respect. Here she has created what is probably the most practical and current guidebook for students and researchers undertaking this type of research methodology. However, this is mostly academic over-explanation from a practitioner who apparently yearns for their methods to be taken seriously by other professors in more structured fields. Hence, relatively straightforward methods of collecting data and writing are transformed into an over-elaborated "science" with strenuous categorizations and hierarchies of methodology.
There is merit to Neuendorf's claims that content analysis is more complicated than many people think. But much of this book's bulk is not dedicated to exploring the intricacies of the discipline, because such intricacy mostly doesn't exist. Instead, much space is given over to statistics, which is not part of the discipline but a tool to use with it (though I will admit that this book accidentally offers a useful refresher on basic stats). Then there is the fatuous academic writing, in which one is required to pile on fleeting examples of obscure dissertations in which the various methods may have been used, and to trot out corroborating quotes every time any sort of informative statement is made. For example, in introducing the concept of measurement, Neuendorf took the time to track down the following gem of a quote by another academic from 1951: "Measurement is the assignment of numerals to objects or events according to rules." Wow, I wouldn't have believed something so obvious if Neuendorf had simply said it herself.
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Neuendorf is definitely of the positivist paradigm when it comes to content analysis. For those who are interested in the quantitative aspect of content analysis, this book will do the trick to give you the ins and outs. For others who are looking for a qualitative aspect, it is not mentioned in this book whatsoever. Below is the author's definition of content analysis:
"Content analysis is a summarizing, quantitative analysis of messages that relies on the scientific method (including attention to objectivity-inter subjectivity, a priori design, reliability, validity, generalizability, replicability, and hypothesis testing) and is not limited as to the types of variables that may be measured or the context in whith the messages are created or presented (Neuendorf, 2012, p. 10).
Nothing is wrong with her definition, but for someone who is writing a dissertation with a more qualitative-oriented content analysis component in the field of education- this book does not help me out at all!
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