Content Is Cash: Leveraging Great Content and the Web for... and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $24.99
  • Save: $6.70 (27%)
FREE Shipping on orders over $35.
Only 2 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Content is Cash: Leveragi... has been added to your Cart
FREE Shipping on orders over $35.
Used: Very Good | Details
Sold by eroush8
Condition: Used: Very Good
Comment: This is a used book with no highlights and markings. Cover has wear . I want to thank you for looking at my item
Access codes and supplements are not guaranteed with used items.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz (Que Biz-Tech) Paperback – August 21, 2011

ISBN-13: 978-0789741080 ISBN-10: 0789741083 Edition: 1st

Buy New
Price: $18.29
33 New from $7.49 21 Used from $4.16
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$18.29
$7.49 $4.16
Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Series: Que Biz-Tech
  • Paperback: 240 pages
  • Publisher: Que Publishing; 1 edition (August 21, 2011)
  • Language: English
  • ISBN-10: 0789741083
  • ISBN-13: 978-0789741080
  • Product Dimensions: 9.1 x 5.9 x 0.4 inches
  • Shipping Weight: 10.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (56 customer reviews)
  • Amazon Best Sellers Rank: #1,326,803 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Wendy Montes de Oca, M.B.A, has a diversified background that includes nearly 20 years of experience in marketing, media, financial services, and law. She has a proven track record with both acquisition and retention efforts, as well as has both editorial and copywriting success. Her specialties include multichannel marketing (print, Web, email, direct mail, radio, and TV), with expertise in Internet marketing. During her career, Wendy has generated more than $150 million in total revenues for various corporations, consulting clients, and her own consulting firm, Precision Marketing and Media, LLC.

 

Wendy has led the marketing efforts for many prominent organizations. For one online publisher, in only three short months, her search engine optimization (SEO) and lead-generation tactics increased website traffic ranking and visits by morethan 3,160% and 62%, respectively, as well as traffic monetization that resulted in a return on investment of 221%.

 

She previously was the editor of a quarterly investment newsletter and has had several investment articles published in Hometown News. Her marketing articles have appeared in popular newsletters, websites, and blogs, such as Target Marketing, Early to Rise, Makepeace Total Package, and many more.

 

Wendy is an advisory board member for Bob Bly’s TheLandingPageGuru.com, as well as a distinguished speaker/moderator at prominent marketing conferences such as Specialized Information Publishers Association (SIPA).

 

Her blog, MuscleMarketing.Blogspot.com, was named top Internet marketing blog by industry staple Best of Web.

 

Wendy has worked as a strategic marketing consultant and was the force behind the marketing efforts for several top publishers, entrepreneurs, and Fortune 500 companies, including Weiss Research & Publishing, Weiss Money Management, Newsmax Media, Chase Manhattan Bank, General Electric (GE), Automatic Data Processing (ADP) Retirement Services, and Salomon Smith Barney/CitiGroup.

 

Before starting her successful consulting firm, Precision Marketing and Media, LLC, Wendy was vice president of marketing and business development for the Internet’s most popular wealth and success e-zine, Early to Rise (Agora Publishing), where her online marketing tactics and product development efforts helped bring in thousands of new subscribers and earned millions of dollars in revenues.

 

Wendy’s groundbreaking online marketing strategies have been cultivated and taught to clients, colleagues, friends, freelancers, and former employers spanning the copywriting, publishing, financial, and health industries. She has often trained internal staff or led offsite group sessions to share her online marketing knowledge of increasing website traffic, visibility, leads, and sales. And because her web marketing tactics have been so cost-effective, creative, and successful, Wendy became known as “the marketing maven” by many of her industry peers.

 

Wendy earned a Bachelor of Science degree from St. John’s University and a Master of Business Administration degree from Nova South Eastern University.

 

Throughout her career, she has been recognized with various awards for quality, innovation, teamwork, and new product/new business development.

 

Wendy lives in South Florida with her husband of more than 10 years and their son. Precision Marketing and Media, LLC, is headquartered in the Palm Beach area of Florida, with satellite offices in the New York City/New Jersey tri-state area.

 

• For more information, visit www.PrecisionMarketingMedia.com.

• To read Wendy’s blog posts, visit www.MuscleMarketing.blogspot.com.

• To sign up for Wendy’s free newsletter, Precision Marketing, visit www.PrecisionMarketingMedia.com/newslettersignup.html.

• Follow Wendy on Twitter at http://twitter.com/PrecisionMktg.

• “Like” Wendy’s Precision Marketing Media, LLC, Facebook fan page at www.Facebook.com/#!/pages/Florida/Precision-Marketing-Media-LLC/139310392787888.


More About the Author

Wendy Montes de Oca, M.B.A has a diversified background that includes nearly 20 years of experience in marketing, media, financial services and law. She has a proven track record with both acquisition and retention efforts, as well as has both editorial and copywriting success. Her specialties include multichannel marketing (print, web, email, direct mail, radio, TV), with expertise in Internet marketing. During her career, Wendy has generated more than $150 million in total revenues for various corporations, consulting clients, and her own consulting firm, Precision Marketing and Media, LLC.

Wendy has led the marketing efforts for many prominent organizations. For one online publisher, in only three short months, her search engine optimization (SEO) and lead-generation tactics increased website traffic ranking and visits by more than 3,160% and 62%, respectively, as well as traffic monetization that resulted in a return on investment of 221%.

She previously was the editor of a quarterly investment newsletter and has had several investment articles published in Hometown News. Her marketing articles have appeared in popular newsletters, websites, and blogs, such as Target Marketing, Early to Rise, Makepeace Total Package, and many more.

Wendy is an advisory board member for Bob Bly's TheLandingPageGuru.com, as well as a distinguished speaker/moderator at prominent marketing conferences such as Specialized Information Publishers Association (SIPA).

Her blog, MuscleMarketing.Blogspot.com, was named top Internet marketing bog by industry staple Best of Web.

Wendy has worked as a strategic marketing consultant and was the force behind the marketing efforts for several top publishers, entrepreneurs, and Fortune 500 companies, including Weiss Research & Publishing, Weiss Money Management, NewsMax Media, Chase Manhattan Bank, General Electric (GE), Automatic Data Processing (ADP) Retirement Services, and Salomon Smith Barney/CitiGroup.

Before starting her successful consulting firm, Precision Marketing and Media, LLC, Wendy was vice president of marketing and business development for the Internet's most popular wealth and success e-zine, Agora Publishing/Early to Rise, where her online marketing tactics and product development efforts helped bring in thousands of new subscribers and earned millions of dollars in revenues.

Wendy's groundbreaking online marketing strategies have been cultivated and taught to clients, colleagues, friends, freelancers, and former employers spanning the copywriting, publishing, financial, and health industries. She has often trained internal staff or led offsite group sessions to share her online marketing knowledge of increasing website traffic, visibility, leads, and sales. And because her web marketing tactics have been so cost-effective, creative, and successful, Wendy became known as "the marketing maven" by many of her industry peers.

Wendy earned a Bachelor of Science degree from St. John's University and a Master of Business Administration degree from Nova South Eastern University

Throughout her career, she has been recognized with various awards for quality, innovation, teamwork, and new product/new business development.

Wendy lives in South Florida with her husband of more than 10 years and their son. Precision Marketing and Media, LLC, is headquartered in the Palm Beach area of Florida, with satellite offices in the New York City/New Jersey tristate area.

For more information, visit www.PrecisionMarketingMedia.com.

To read Wendy's blog posts, visit www.MuscleMarketing.blogspot.com.

To sign up for Wendy's free newsletter, Precision Marketing, visit www.precisionmarketingmedia.com/newslettersignup.html.

Follow Wendy on Twitter at http://twitter.com/PrecisionMktg.

"Like" Wendy's Precision Marketing Media, LLC. Facebook fan page at www.Facebook.com/#!/pages/Florida/Precision-Marketing-Media-LLC/139310392787888.

Customer Reviews

It will require time and effort to do the things necessary to make this work.
David Bennett
As a some what experienced web content producer for my own sites as well as others, I really thought I had nothing much to learn when it came to article marketing.
Lynda Lippin
It's a very useful reference for how to make your website content effective for search engine optimization.
James Strock

Most Helpful Customer Reviews

13 of 13 people found the following review helpful By D. Greenbaum VINE VOICE on October 26, 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
At first glance I was very skeptical of this book, any author who has a "trademarked system" of making money gives me the heebie jeebies. Such claims are the legend of late night infomercials and self-help tape series. I'm glad I gave this book a chance

Sure, the author is representing a rather strict system of content syndication, and throws out lots of numbers and stats why it works, but the foundation of the system is common sense. Write content and put it into newsletters, white papers and emails and then syndicate it with others.

As the title says, it's all about the content. Unless you are willing to write a few hours a week and repurpose other content you won't find much value here. Either you need to write this content yourself or find it from other sources. The foundation is to trade the content for hits to your website, subscriptions to your newsletter, or branding on other websites.

If you are willing to put in the time, results are the logical conclusion. Write great articles and logically people will want more. The book gives great details on how to leverage that content such as providing it to other websites and subscription-based newsletters.

Some of the tactics didn't sit right with me. The author's suggestions of trolling forums to post your content bothered me and the website design suggestions were inconsistent with soft sell. This book is about upselling upselling and upselling.

Even if you aren't trying to sell your financial advice, miracle cures, or coaching, you may still find value in this book's idea of constantly writing to get your name out there. You can pay for ads, or you can write great content that advertises your product.

Pros: Good ideas with a solid foundation
Cons: Hard selling
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback Vine Customer Review of Free Product ( What's this? )
I liked this book. For several years its author has worked as a search engine optimizer for numerous publishing companies with Internet presences. She has developed a system of updating Web sites, writing content for other Web sites to post and link back to her company sites, taking part in social media sites, and building newsletter and ezine email lists which she then in turn leverages to the max in order to help generate sales for her employers. For the past three years she has been on her own as a consultant. And what she talks about in this book is an overview of what her consulting practice offers in the form of consulting and coaching services. Having said this, the book is clearly a marketing piece for her consulting/coaching practice.

Are you an author, public speaker, consultant, coach, or information marketer? If so, then you have a need to build an Internet presence to help you sell your "content." I didn't find this book to be super special, but it is pretty good. I thought the emphasis in the book was on search engine optimization techniques. And interestingly, there was much to be said about building mailing lists that could then be exploited to convert subscribers into customers. There is talk regarding how to use social media sites to help build an Internet presence, but as far as I was concerned that all really was just an aspect of search engine optimization.

With regard to the importance of building an email list, the book Coaching Millions: Help More People, Make More Money, Live Your Ultimate Lifestyle came to mind.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
10 of 10 people found the following review helpful By Theresa Welsh on November 29, 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
This book is full of information and advice about making money on the web off "content." Content is any sort of information that people may find of interest that relates to products that can be sold. I operate several websites, and I do try to get some financial benefit from them, but mostly I put out "content" because it concerns matters that I care about and want others to know about. This book was disappointing to me for its tunnel vision on making money.

But having said that, I have to admit that the author does provide some worthwhile advice about reuse of content, reviewing and making use of the stats on your web visitors, and building traffic to your site. I think the book would be most valuable to someone inside a company whose job involves building a website to promote the company's products. If your website promotes YOU, your personal writing or art, or a cause for which you advocate, the book is less helpful. Sometimes honesty and sincerity will do more for you than endless leveraging of the same profit-seeking content.

I have long hated the fact that a lot of "user comments" and "reviews" are really coming from marketing people who have something to sell. The author makes it clear that, in using these methods, you should leave meaningful remarks that provide some information along with the sales pitch, but I still find the whole idea distasteful.

As a writer, I hate to think of the stuff I write as mere "content" that's a come-on to get people to click on ads or follow links to an online store. Even worse, I don't want to slant my articles and reviews around a marketing goal when they are presented as being my opinion or my thoughts.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews