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And that point is made loud and clear--and in a most compelling manner--in Jon Wuebben's "Content is Currency."
I love that he tells you the best practices so you learn the BEST way to do things and then backs them up with benchmarks and case studies.
It explains all the details of writing content to increase marketing exposure and draw customers to any Internet or mobile site.
Nothing new here, too much cheerleading and not enough content. Jab Jab Hook was more useful.Published 13 days ago by Thomas B Marsh
Content is currency. Love his tips and great advice on how to "ramp it up" (your content) for shareable value.Published 1 month ago by Sonia Shonta Rogers
This book offers an easy to follow guide for developing and leveraging content. You will learn to Marshall all of the elements of good content into strategies that will generate... Read morePublished 1 month ago by Charles M. Webb, III
Excellent book. Very well written, informative and straight to the point. Thank you Jon for sharing your knowledge and helping others navigate this emerging area of marketing.Published 1 month ago by Stephanie Jeffreys
I love this book. If you are developing content and not familiar with the process than you should get this book to understand how developing strong content will benefit your... Read morePublished 3 months ago by Baylor
There is no real value in this book. It is better to get the info from internet. Do not buy this book.Published 4 months ago by Hani Ali AlHajari
Jon Wuebben covers all aspects of effective strategies, and content for websites and social media. He covers both the people side and the SEO side. Read morePublished 18 months ago by David Chesak
There is a lot of buzz around Content Marketing. Yes, we all know that content is king, we all know companies should share their knowledge, stories and expertise. Read morePublished 18 months ago by Bob Oord, CEO Heliview Online