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Content is Currency: Developing Powerful Content for Web and Mobile Paperback – January 16, 2012
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About the Author
More About the Author
Jon has spoken at the Online Marketing Summit, New Media Expo, Shop.org Annual Conference, Media Relations Summit and for many organizations and industry groups. Speaking topics include content marketing, social media strategy, mobile marketing, SEO copywriting and entrepreneurship. Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management. He is also the author of "Content Rich: Writing Your Way to Wealth on the Web".
Find out more at www.contentiscurrrency.com and www.contentlaunch.com
Top Customer Reviews
* You will learn the nuts and bolds on content writing, so you can hook up your possible customers and improve your Web marketing and SEO.
* Covers from goal definition, through research, to writing.
* The book is easy to understand and will provide valuable information to beginner and advanced readers.
* You will find advice for web, mobile, eBook, audio and other media. It is hard to find all this information together in one source.
* Step by step guides.
* The author repeats itself in several parts of the book and over sale the ideas.
* Personally, I don't like the "write great content and become rich" style of writing of the author. Some times you can't remember if you are reading a book or a time share advertisement. It takes much more than good content to succeed in any business.
So, if you can ignore these and extract the good advices I highly recommend this book.
Content marketing is critical when it comes to rising to the top among your competitors in today's environment. When it comes to content development, Jon goes into the four stages of what he calls the Content Lifecycle:
1.) Content Strategy & Planning
2.) Content Creation
3.) Content Marketing/Distribution
4.) Content Management/Curation
Second is his coverage of mobile marketing. As a marketing professional, I understand that mobile is now, not the future. Finding good content about marketing (in one place) is important for me to be able to deliver reliable insight and service to my clients. Content is Currency make it easy. One of the most useful points I found was the point about mobile keyword research. Those keywords will be more action oriented ("find post office", or "download ringtone"). He provides a solid framework for knowing how to approach mobile from both a functional perspective and content development.
There is a reason for all the 5 star reviews here. It's laid out in a way that no matter what your learning curve is, you WILL get it and most importantly use it to your advantage! My reaction after reading and re-reading the book is and continues to be Excited!
I felt like I was back in college, learning something new with every chapter. The best part is that I've implemented what I learned from Jon into my PR business. This is a book you will find yourself picking up over and over for reference, strategies and most importantly (for me) focus and techniques. Thank you Jon, for making the digital business lives of others more easy to navigate, your book is comprehensive and user friendly. I can see this book being available as a college text book across America and all over the world.
This is not a pie-in-the-sky book, but a collection of practical steps and specific examples. There is a roadmap in Content is Currency for us to follow. It takes us through all types of web and mobile content from e-books to white papers through social networks and blogging to email, newsletters, audio, webinars, video and more.
Each chapter is similarly structured and lays out the overview of the specific content, followed by industry trends, best practices, how-to's and finally case study's. Though the chapters build on some base concepts, it'll be a very easy to return to single chapters in the future.
If you've ever wondered how content developed today can continue to make an impact in the future, this book is for you.
Most Recent Customer Reviews
I know make a very small perpetual income from the information in this bookPublished 11 months ago by T Bruns
Very basic info. Not reccomended for people with digital marketing experience.Published 16 months ago by Isabel Ravell
Nothing new here, too much cheerleading and not enough content. Jab Jab Hook was more useful.Published 18 months ago by Thomas B Marsh
Content is currency. Love his tips and great advice on how to "ramp it up" (your content) for shareable value.Published 19 months ago by Amazon Customer
This book offers an easy to follow guide for developing and leveraging content. You will learn to Marshall all of the elements of good content into strategies that will generate... Read morePublished 19 months ago by Charles M. Webb, III
Excellent book. Very well written, informative and straight to the point. Thank you Jon for sharing your knowledge and helping others navigate this emerging area of marketing.Published 19 months ago by Stephanie Jeffreys
I love this book. If you are developing content and not familiar with the process than you should get this book to understand how developing strong content will benefit your... Read morePublished 21 months ago by BB
There is no real value in this book. It is better to get the info from internet. Do not buy this book.Published 21 months ago by Hani Ali AlHajari