Customer Reviews

Content is King: writing and editing on-line (Emarketing Essentials)

5 star:		(1)
4 star:		(1)
3 star:		(2)
2 star:		(0)
1 star:		(0)

 

 

What traditionally works with paper and pen does not always read well on a computer screen. Despite another reviewer's suggestion that content is no longer king, I have to take him at his word that he did not read the book. It appears that he didn't even take the time to read the sample chapter.

The sample chapter provides tips that more web sites need to utilize. Good web writing is about the reader first and foremost. Search engines matter, but if visitor's to your site don't bother to read the content what's the point? That's what this book is about--getting a vistor's interest piqued enough to read your content.

I highly recommend this one. Lots of talk about content, and how important it is, and this one gets to the point

First off, I didn't realize this was written by a Brit, but other than a few changes in currency and spelling, the same techniques apply.

It's a good reference book to have on the shelf, but not something I'd read straight through.

Wish I had purchased something else.

"Content is King" was true 2 years ago. Now, spam scraper sites and the inability of Search Engines, especially Google, to identify and exclude these sites have made that untrue.

Your content, no matter how good, can and will be stolen.