As one of the titles in the popular Passport to Success series from the American Productivity & Quality Center, this book provides readers with a comprehensive understanding of content management. Based on research of leading organizations--and supported by examples of best practices--this book will guide readers through their own endeavors in managing content.
In addition to practical content management initiatives, this guidebook details creating a business case, system planning and implementation, maintenance, information technology, and the lifecycles of content.
