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Content Marketing For Dummies Paperback – June 7, 2011

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Editorial Reviews

From the Back Cover

Learn what content marketing is and how to develop a strategy for your business

Content marketing is an exciting opportunity — and a moving target. The trick to success lies in understanding both the tools available and the strategic thought process that makes them work. That's what this book is about! Learn the basics, how to build a strategy, how to create long-form and short-form content, how to analyze results, and a whole lot more.

  • Engage them — discover how to capture the attention of your customers instead of interrupting them

  • Add value — learn to create content that offers your customers an informational benefit

  • Go long — develop and promote blogs, videos, webinars, and more to share content that offers value to your customers

  • The short version — get the lowdown on supplying content via Twitter, LinkedIn, Facebook, Flickr, and more

  • Mind your manners — understand and follow social media etiquette to protect your brand

  • Start a conversation — familiarize yourself with the tools of informal Web writing, start conversations, and participate in forums or start your own

  • Keep it moving — analyze the results of your efforts and continually fine-tune your content marketing strategy

Open the book and find:

  • How content marketing can benefit and build your brand

  • Techniques for breaking through the clutter

  • Ways to be sure you're not spamming

  • Search engine optimization tricks you can use

  • Advice on contributing to other Web sites

  • Great free tools to get you started

  • A glossary to explain the many terms you'll encounter

  • Tips on building relationships

Learn to:

  • Develop an online content marketing strategy

  • Create content and publish it in long or short form

  • Promote your brand through conversations online

  • Follow the laws and avoid questionable content

About the Author

Susan Gunelius is a 20-year marketing veteran and President and CEOof KeySplash Creative, Inc. Her marketing-related content appears,, and other business-oriented sites. She is the author of Blogging All-in-One For Dummies and Google Blogger For Dummies. Susan speaks about these topics at events around the world.

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Product Details

  • Paperback: 360 pages
  • Publisher: For Dummies; 1 edition (June 7, 2011)
  • Language: English
  • ISBN-10: 1118007298
  • ISBN-13: 978-1118007297
  • Product Dimensions: 7.3 x 0.8 x 9.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #815,302 in Books (See Top 100 in Books)

More About the Author

Susan Gunelius is President and CEO of KeySplash Creative, Inc., a marketing communications provider offering content marketing, branding, copywriting, social media marketing services. Her clients include Citibank, Cox Communications,, and a variety of large and small organizations around the world.

With over 20 years of marketing, branding, and copywriting experience, Susan is a seasoned corporate professional having spent much or her career developing and executing marketing programs for global and national organizations, including divisions of AT&T and HSBC.

Susan is the author of 10 books about marketing, branding, social media, and technology, and several of Susan's books (which have been translated into multiple languages) are used in university classrooms. As a professional speaker, Susan lectures professionals and students across the globe about marketing, social media, branding and more. She has also been interviewed by a wide variety of television, radio, print, and online media organizations about marketing-related topics.

Susan is a featured columnist for and, and her marketing-related articles have appeared on websites such as,, and many more.

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Most Helpful Customer Reviews

12 of 12 people found the following review helpful By Compay on November 22, 2011
Format: Paperback Verified Purchase
This book is hands-down the most comprehensive guide to content marketing that I have ever read. It provides the reader with ideas on how to engage customers, as well as how to create and offer useful content that can improve your business brand and sales.

Over the last decade, I developed hundreds of websites, and marketed them online for my clients. I've done a good bit of content marketing over the last few years, but I'm always looking for new ideas. So while many techniques in this book may not be new to advanced internet marketers, I was blown away by how thorough it was.

If you are a business owner, or still learning the ropes of internet promotion, Content Marketing for dummies is a goldmine of information. The book will teach you all of the details related to what content marketing involves, how to create your own content, and how to connect with potential and existing customers.

For web marketing newbies, this book takes all of the mystery out of blogging, creating videos, writing articles, and making the most out of Facebook and Twitter.

I've read some excellent content marketing books in the past, but here's what makes this one stand out: Resources. Whenever the book provides a marketing technique, it lists a variety of helpful websites to make your promotion efforts that much easier. Even though I was familiar with most of the marketing concepts in this book, I was honestly embarrassed that there were so many useful websites and applications that I didn't know about before. So even if you're an advanced web marketer, this book still has something to offer.

Content Marketing for Dummies is easy for anyone to understand, brimming with practical ideas, and has absolutely no fluff or filler. Buy this book if you want to improve your business brand and make more money.
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1 of 1 people found the following review helpful By cdrspock on December 2, 2014
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Another great book in a great series. Even if you are not a novice, this series is outstanding because it is filled with references and pointers to great resources!
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1 of 1 people found the following review helpful By Anne S. on September 7, 2014
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One of the best. A few years old but it still makes sense. Don't think twice, just buy it.
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0 of 1 people found the following review helpful By K. Granahan on January 13, 2013
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I haven't finished this yet but it seems well organized and so far provides good info and easy to use.
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