Get the whole picture and learn to create a successful online content marketing program
Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.
Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business
Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid
Shows how to create content and get it published online in long or short form
Offers plenty of tips, case studies, and worksheets to ensure success
Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
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Learn what content marketing is and how to develop a strategy for your business
Content marketing is an exciting opportunity — and a moving target. The trick to success lies in understanding both the tools available and the strategic thought process that makes them work. That's what this book is about! Learn the basics, how to build a strategy, how to create long-form and short-form content, how to analyze results, and a whole lot more.
Engage them — discover how to capture the attention of your customers instead of interrupting them
Add value — learn to create content that offers your customers an informational benefit
Go long — develop and promote blogs, videos, webinars, and more to share content that offers value to your customers
The short version — get the lowdown on supplying content via Twitter, LinkedIn, Facebook, Flickr, and more
Mind your manners — understand and follow social media etiquette to protect your brand
Start a conversation — familiarize yourself with the tools of informal Web writing, start conversations, and participate in forums or start your own
Keep it moving — analyze the results of your efforts and continually fine-tune your content marketing strategy
Open the book and find:
How content marketing can benefit and build your brand
Techniques for breaking through the clutter
Ways to be sure you're not spamming
Search engine optimization tricks you can use
Advice on contributing to other Web sites
Great free tools to get you started
A glossary to explain the many terms you'll encounter
Tips on building relationships
Learn to:
Develop an online content marketing strategy
Create content and publish it in long or short form
Promote your brand through conversations online
Follow the laws and avoid questionable content
About the Author
Susan Gunelius is a 20-year marketing veteran and President and CEOof KeySplash Creative, Inc. Her marketing-related content appears onForbes.com, MSNBC.com, and other business-oriented sites. She is the author of Blogging All-in-One For Dummies and Google Blogger For Dummies. Susan speaks about these topics at events around the world.
Susan Gunelius is President and CEO of KeySplash Creative, Inc., a marketing communications provider offering content marketing, branding, copywriting, social media marketing services. Her clients include Citibank, Cox Communications, About.com (a New York Times company), and a variety of large and small organizations around the world.
Several of Susan's books are used in university classrooms. As a professional speaker, Susan lectures professionals and students across the globe about marketing, social media, branding and more. She has also been interviewed by a wide variety of television, radio, print, and online media organizations about marketing-related topics.
Susan is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, FoxBusiness.com, WashingtonPost.com, BusinessWeek.com, and many more.
With 20 years of marketing, branding, and copywriting experience, Susan is a seasoned corporate professional having spent much or her career developing and executing marketing programs for global and national organizations, including divisions of AT&T and HSBC.
SUSAN GUNELIUS' WEBSITES, BLOGS AND PROFILES: www.KeySplashCreative.com www.WomenOnBusiness.com www.SusanGunelius.com Follow me on Twitter: www.twitter.com/susangunelius Friend me on Facebook: www.facebook.com/susangunelius Connect with me on LinkedIn: www.linkedin.com/in/susangunelius
This book is hands-down the most comprehensive guide to content marketing that I have ever read. It provides the reader with ideas on how to engage customers, as well as how to create and offer useful content that can improve your business brand and sales.
Over the last decade, I developed hundreds of websites, and marketed them online for my clients. I've done a good bit of content marketing over the last few years, but I'm always looking for new ideas. So while many techniques in this book may not be new to advanced internet marketers, I was blown away by how thorough it was.
If you are a business owner, or still learning the ropes of internet promotion, Content Marketing for dummies is a goldmine of information. The book will teach you all of the details related to what content marketing involves, how to create your own content, and how to connect with potential and existing customers.
For web marketing newbies, this book takes all of the mystery out of blogging, creating videos, writing articles, and making the most out of Facebook and Twitter.
I've read some excellent content marketing books in the past, but here's what makes this one stand out: Resources. Whenever the book provides a marketing technique, it lists a variety of helpful websites to make your promotion efforts that much easier. Even though I was familiar with most of the marketing concepts in this book, I was honestly embarrassed that there were so many useful websites and applications that I didn't know about before. So even if you're an advanced web marketer, this book still has something to offer.
Content Marketing for Dummies is easy for anyone to understand, brimming with practical ideas, and has absolutely no fluff or filler. Buy this book if you want to improve your business brand and make more money.
