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"Instead of advertising, the shift is toward publishing... Companies are sharing: knowledge, expertise, and how-to. Read morePublished 21 months ago by Andrew Everett
I would definitely recommend this book to anyone that wants to understand what Content marketing is about. Read morePublished 21 months ago by Vincent
She has no idea. If this is wrong, her paradigm is wrong - I don't know where to begin to tell you how this book is worthless...Published on July 30, 2013 by Guiltybystander
If you are looking for a good explanation of what content marketing is, along with examples of content marketing in action, this book is a good place to start. Read morePublished on April 20, 2013 by Cathy Stucker
Online marketing and social media can quickly become overwhelming, so a book like Content Marketing is helpful in understanding all the methods and how they can help promote a... Read morePublished on November 17, 2012 by Leslie Truex
This book is a good basic guide for how to market your business by creating content online. The best advertisement in the 21st century is not just a banner sign on a website it is... Read morePublished on November 15, 2012 by Steve Burns
I'm not new to the realm of new media or social, internet, and content marketing, but I like to remain current and learn new techniques or tactics to try--that was my interest in... Read morePublished on October 16, 2012 by T. Adlam
Overall this book is informative and provides logical explations and relevant examples. It provides a great foundation for the what, why, and how of content marketing. Read morePublished on October 15, 2012 by Jill Shapiro
A fantastic resource for anyone who wants to get ahead with their online marketing. It really opened my eyes to what I can offer my clients (who have asked me about content... Read morePublished on August 6, 2012 by Kevin Campbell Films