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This book would likely be nothing new for those already deep into their own content marketing campaigns.
One good thing is that Rebecca Lieb suggests a content audit - in other words, everything that appears on your web site.
I can tell that this is one book that I will wear out, going back to it time and time again as a reference.
"Instead of advertising, the shift is toward publishing... Companies are sharing: knowledge, expertise, and how-to. Read morePublished 8 months ago by Andrew Everett
I would definitely recommend this book to anyone that wants to understand what Content marketing is about. Read morePublished 8 months ago by Vincent
She has no idea. If this is wrong, her paradigm is wrong - I don't know where to begin to tell you how this book is worthless...Published 16 months ago by Guiltybystander
If you are looking for a good explanation of what content marketing is, along with examples of content marketing in action, this book is a good place to start. Read morePublished 19 months ago by Cathy Stucker
Online marketing and social media can quickly become overwhelming, so a book like Content Marketing is helpful in understanding all the methods and how they can help promote a... Read morePublished on November 17, 2012 by Leslie Truex
I'm not new to the realm of new media or social, internet, and content marketing, but I like to remain current and learn new techniques or tactics to try--that was my interest in... Read morePublished on October 16, 2012 by T. Adlam
Overall this book is informative and provides logical explations and relevant examples. It provides a great foundation for the what, why, and how of content marketing. Read morePublished on October 15, 2012 by Jill Shapiro
What I liked--
A clear explanation of what content marketing is and why to use it
Good info on content aggregation. Read more
In Content Marketing, the author teaches you how to use words and images that really appeal to customers. Read morePublished on April 18, 2012 by Tamara Thorne