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Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Bruce runs his own search engine optimization training in Southern California, and is regularly a featured trainer at SMX and other Internet marketing events. He is also the co-author of Search Engine Optimization All-In-One for Dummies.
Murray Newlands is the founder and editor of TheMail, a news and information site that covers SEO and tech, as well as mobile, affiliate, email, content, and performance marketing. Murray is also the deputy editor of Search Engine Journal, and the author of Online Marketing: A User's Manual and Performance Marketing for Professionals.
This book clearly explains what content marketing is and how to start incorporating it into your marketing strategy.
What I love about this book is the introduction of Murray Newlands (who I didn't know before) and the strategies and tactics that Murray has used.
Interesting topics include topic selection, content curation, tips for creating sharable content, social media with SEO, etc.