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Content Marketing Strategies for Professionals [Kindle Edition]

Murray Newlands , Bruce Clay
5.0 out of 5 stars  See all reviews (5 customer reviews)

Kindle Price: $9.78
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  • Length: 228 pages
  • Word Wise: Enabled
  • Prime members can borrow this book and read it on their devices with Kindle Owners Lending Library.
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Book Description

Stop wasting your words — put your content to work for you. A cast of veteran marketing specialists shows you how to use content marketing and SEO together to create online content for your business that nurtures customer relationships and generates sales.

Through this book, you’ll develop a holistic content marketing strategy that includes your own website and blog as well as Facebook, Twitter, Pinterest and other social media channels, using photos, videos, events, and of course, your most powerful words.

SEO founding father Bruce Clay and PR veteran Murray Newlands present hands-on techniques, along with case studies and recommendations from niche experts of online marketing including: Chelsea Adams, Jordan Armstrong, Michael Brito, Lisa Buyer, Jonathon Colman, Andy Crestodina, Alyce Currier, Ric Dragon, Kristi Kellogg, Sue Keogh, Virginia Nussey, Lee Odden, Trent Partridge and Adam Sutton.

Learn how to:

  • Start planning, creating and executing content with intention

  • Perform content audits and persona research

  • Use SEO to improve visibility in search engine results pages

  • Make a company blog pay for itself

  • Leverage influencers and partnerships

  • Make an impact with images, video and other rich media

  • Effectively use Facebook, Twitter and other social media to speak with customers, rather than at them

We live in an age of great opportunity when anyone with access to a computer has the power to be a publisher. And yet it's harder than ever to plan, create and distribute meaningful content that effectively generates business. This is because the vast number of voices online means more competition and a heightened need to strategize, adjust and adapt. This book equips you with the knowledge you need to develop an online content marketing strategy for your business.

Editorial Reviews

About the Author

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Bruce runs his own search engine optimization training in Southern California, and is regularly a featured trainer at SMX and other Internet marketing events. He is also the co-author of Search Engine Optimization All-In-One for Dummies.

Murray Newlands is the founder and editor of TheMail, a news and information site that covers SEO and tech, as well as mobile, affiliate, email, content, and performance marketing. Murray is also the deputy editor of Search Engine Journal, and the author of Online Marketing: A User's Manual and Performance Marketing for Professionals.

Product Details

  • File Size: 2248 KB
  • Print Length: 228 pages
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #499,014 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
3 of 4 people found the following review helpful
Format:Kindle Edition|Verified Purchase
Coming from the public relations side of the marketing brain, I can tell you if you take this book and add it to your digital marketing and PR arsenal - your brand will soar with positive exposure encompassing owned, earned and paid media. As one of the contributors, I am honored to associate my name with this book; it is a must read to fully understand today's moving parts that make up content marketing and also how important it is to be using SEO best practices along the way. (think white hat)
Whether we are talking about blogging, your brand's online newsroom, social messaging, video, images or the art of building a social community that is meaningful to your business, this book should be filled with tons of sticky notes and highlights. Bruce and Murray show you how to do it. Or if you don;t want to be the one to do it, hand this book to the agency or person in charge of your public relations and marketing to be sure they are implementing TODAY's best practices versus out dated methods that might cause more harm than good.
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This is a very informational book about content marketing and SEO. It shows the readers how to creat competitive content to rank high on SERP. Interesting topics include topic selection, content curation, tips for creating sharable content, social media with SEO, etc. However, for advanced search marketing skills, Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance is a good SEO book for cross-reference when building your business website. It teaches you how to implement on-page, off-page and server-side optimization to boost up the SEO competency of your website. For example, it teaches the readers about how to implement tactical link building to become the center of an authoritative hub and deploy facet navigation and page segmentation. It also shows the readers how to avoid duplicate content, the tactics to deploy 301 redirect, and the SEO practices of exception handling and the adoption of custom 404 error page to increase visitor retention rate, and how to increase content / code ratio as well as the programming techniques to boost the web performance. The benefits won't just stop here. It also presents plenty of tips for email marketing. It teaches you how to increase open rate, subscribe rate, CTR and conversion rate by tweaking critical email elements. Also, the book lists out on the most important metrics to watch for in your email campaign and how to interpret these metrics and optimize the email elements accordingly In addition, it demonstrates the tips for the experiment design for your email campaign for further improvement on the critical email elements. Read more ›
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2 of 3 people found the following review helpful
5.0 out of 5 stars Great book for the new generation of marketers! March 25, 2014
Format:Kindle Edition|Verified Purchase
I work in Marketing and I write a personal blog. Marketing has changed a lot in the last couple of years and this book is written for the new generation of marketers. Marketing is all about the content now. People are so busy and overwhelmed with information that they won't read your article or watch your video unless it's informative but at the same time short and with a personal touch.

This book clearly explains what content marketing is and how to start incorporating it into your marketing strategy. I've also learned how to use SEO to make my blog posts more visible and how to better engage with our clients via the social media channels. The book teaches you what media works better and how to include it in your marketing strategy. I really liked it!
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2 of 3 people found the following review helpful
5.0 out of 5 stars the best book on content marketing EVER April 29, 2014
Format:Kindle Edition|Verified Purchase
Bruce Clay is the Godfather of SEO and I expect greatness from him. What I love about this book is the introduction of Murray Newlands (who I didn't know before) and the strategies and tactics that Murray has used. I promote this book to my clients and in my presentations. You can see how we've used these strategies in our website at [...]
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0 of 1 people found the following review helpful
5.0 out of 5 stars Five Stars November 24, 2014
Format:Kindle Edition|Verified Purchase
Good Staff.
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More About the Author

Bruce Clay is a professional consultant on search engine optimization. He's a nationally recognized resource for Web site promotion tactics and tools, and his Web site,, is mentioned in the online User's Guide to the Internet.


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