Customer Reviews

Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future

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Today, everybody lives in content nation. If you're under 25 or so you're a native--born into the digital world. The rest of us who have immigrated are lucky to have John Blossom to dissect and explain the wide-reaching ramifications that citizenship entails--how business, education, relationships, information dissemination, and much more are affected.

I have been fortunate to work with John Blossom for more then ten years, first as a client of his, and later as someone who reads his blog for inspiration. Fortunately, now all of John's best ideas are here, in one place. Content Nation is a must read if you want to understand what it means to live online today and how you will be interacting in years to come.

Just as many in business are beginning to see that they've been blindsided by the explosion in social media and social networking, along comes John Blossom's excellent and insightful study. Marketers, strategic planners, corporate communications managers, and investor relations and public relations professionals all are being impacted by the new freedom that consumers, investors, employees and others have to communicate directly, bypassing traditional hierarchies. Will it change the world? We'll see. But at the very least, social media is a new element that cannot be overlooked. John's book - with its analysis and case studies -- is a great way to understand the dynamics involved.

I found Content Nation to be a great overview of a wide range of user content driven media outlets. In addition to comprehensive descriptions there are many insights into the causes and future of this sort of medium.

I highly recommend this book to those that wish to participate in the future of the web

I found John Blossom's new book, "Content Nation," to be one of the most fascinating reads I've come across in a long time. Its most vivid illustration is how our very lives are impacted by the fact that just about anyone can publish to the *world* as a result of "social media" -- and what this capability means to humankind, both now and years from now. There is no doubt whatsoever that "the future belongs to Content Nation." Anyone interested in social media, technology, and communications, should be read this intriguing book.

I have read alot of book on Social Media over the years as a consultant for ministries and non-profits on their online presence. This is is probably one of the best books on the Subject I have read.

I see this as more of a treatment of pyschology of Social Media than the technology of it. However, some people do not need to know the technology. Programs like Tweekdeck does that for them. They need to know to build the network using knowledge; thats what this book does.

I have not heard of this book a week ago and now I am hooked on John's stuff.


Awesome stuff to read.

I have found Content Nation to be an informative read on several levels. I like how the author shared a variety of rules and guidelines including Seven Secrets of Social Media, Content Nation Marketing Rules, Content Nation Enterprise Rules etc. The benefit of these distillations is that they can help the practitioner evaluate their current and future social media strategies using these tools as guidelines. Moreover, each of these is illustrated by case studies and examples that help explain the concept. I learned about many new companies and brands as a result of reading Content Nation. I also found it useful that the author shared both the positive and negatives of this phenomenon and provided cautionary tales for people who might seek to deceive the marketplace.

Blossom has created a very useful tome that puts scholarly rigor to a part of the publishing industry that is still considered the Wild, Wild West by some-- long live Content Nation!

As everyone can now publish on the web the lines between traditional media and citizen journalism become fuzzy. These changes have huge impact, not just for publishers, but also for marketers and knowledge workers.
The change becomes a blur for many business professionals. Which tools and trends do we need to follow? Which platforms are for business and which are just for fun?
Luckily, John Blossom provides a roadmap making these topics accessible to those who don't follow social media on a daily basis. And this is not simply an academic analysis. John shared chapters of the book while he was writing it, and incorporated feedback from readers of his blog into the final product. More importantly, John shares real-world examples of how businesses, governments and nonprofits are using social media to achieve success.