Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future (Paperback)

by John Blossom (Author)
Key Phrases: big sombrero, social media services, media publishing tools, Content Nation, The New Society, Changing Tribes (more...)

Editorial Reviews

Product Description
Find out how social media communications is changing the content provider industry in Content Nation: Surviving and Thriving as Social Media Technology Changes Our Lives and Our Future.  Developed through a collaborative wiki, this book is a collection of information from social media experts and serves as an example of how social media impacts the way we provide and receive content.  You will learn how social media changes the way businesses market products and services, influences how people interact with the government, and dictates how we communicate with one another on a personal level.

From the Back Cover

"It's hard to imagine a book that makes a broader and deeper examination of social media than Content Nation—or that gives more useful advice."
—David "Doc" Searles, coauthor of The Cluetrain Manifesto

"The enthusiastic message John Blossom spreads in Content Nation is: Become your own media, engage, share, participate, make your voice heard!"
—Robin Good, social media pioneer and editor of Robin Good's MasterNewMedia

From cave paintings to Craigslist—the content evolution

This book is revolutionary not only in its scope, but in the way it came to be. Through the wiki collaboration process, it evolved and developed online at ContentNation.com—literally created by the social media it examines. Hundreds of individual publishers contributed to its content. If you have sent an e-mail, voted in a Web poll, posted a video on YouTube, or sent a text message, you are part of Content Nation. Welcome to the evolution.

• Examine what it means to be a provider of content in a global environment

• Explore the challenges to marketing, enterprise, and government

• Discover the seven secrets of social media

• Meet the three tribes of Content Nation: personal, media, and enterprise publishers

• See how collaboration expands the scope of content

• Catch a glimpse of life in a future built on Content Nation

• Understand how social media affects the balance of power

• Become a citizen of Content Nation

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Product Details

• Paperback: 368 pages
• Publisher: Wiley; New edition (January 9, 2009)
• Language: English
• ISBN-10: 0470379219
• ISBN-13: 978-0470379219
• Product Dimensions: 8.8 x 5.9 x 1 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #49,214 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

11 of 12 people found the following review helpful:

5.0 out of 5 stars Everybody lives in content nation, January 9, 2009

By	David M. Scott "David Meerman Scott" (Boston, MA) - See all my reviews (REAL NAME)

Today, everybody lives in content nation. If you're under 25 or so you're a native--born into the digital world. The rest of us who have immigrated are lucky to have John Blossom to dissect and explain the wide-reaching ramifications that citizenship entails--how business, education, relationships, information dissemination, and much more are affected.

I have been fortunate to work with John Blossom for more then ten years, first as a client of his, and later as someone who reads his blog for inspiration. Fortunately, now all of John's best ideas are here, in one place. Content Nation is a must read if you want to understand what it means to live online today and how you will be interacting in years to come.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Blindsided, January 12, 2009

By	John L. Buckman (Pittsburgh, Pa USA) - See all my reviews (REAL NAME)

Just as many in business are beginning to see that they've been blindsided by the explosion in social media and social networking, along comes John Blossom's excellent and insightful study. Marketers, strategic planners, corporate communications managers, and investor relations and public relations professionals all are being impacted by the new freedom that consumers, investors, employees and others have to communicate directly, bypassing traditional hierarchies. Will it change the world? We'll see. But at the very least, social media is a new element that cannot be overlooked. John's book - with its analysis and case studies -- is a great way to understand the dynamics involved.

2 of 2 people found the following review helpful:

5.0 out of 5 stars "The Future Belongs to Content Nation", February 9, 2009

By	Eileen Bramlet (Northern VA) - See all my reviews (REAL NAME)

I found John Blossom's new book, "Content Nation," to be one of the most fascinating reads I've come across in a long time. Its most vivid illustration is how our very lives are impacted by the fact that just about anyone can publish to the *world* as a result of "social media" -- and what this capability means to humankind, both now and years from now. There is no doubt whatsoever that "the future belongs to Content Nation." Anyone interested in social media, technology, and communications, should be read this intriguing book.