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Content Rich: Writing Your Way to Wealth on the Web Hardcover – September 1, 2008
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More About the Author
Jon has spoken at the Online Marketing Summit, New Media Expo, Shop.org Annual Conference, Media Relations Summit and for many organizations and industry groups. Speaking topics include content marketing, social media strategy, mobile marketing, SEO copywriting and entrepreneurship. Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management. He is also the author of "Content Rich: Writing Your Way to Wealth on the Web".
Find out more at www.contentiscurrrency.com and www.contentlaunch.com
Top Customer Reviews
First and foremost, I've never seen such a bad book go to print. I suspect that "Encore Publishing Group" (who published this book) is essentially just a self-publishing outlet, but the errors here go above and beyond. I stopped counting the errors in spelling, grammar and punctuation when I hit about 25, and that was just in the introduction!
For a book geared toward writers and writing, you'd think that someone would have stepped in with a red pen. Seriously, use the "Look Inside!" feature and check out the "First Pages" feature. Not only are there plenty of errors, but the book is written way below the speed of its audience. For anyone really looking to write successful online copy, there are far better sources than this. "Content Rich" is far from a guidebook to SEO success. Check into some free online SEO and copywriting resources like Copyblogger and SEOBook before wasting your money on this.
I had ordered this book for some advice on breaking into online copywriting. Two or three times I just had to stop and double-check its Amazon.com rating. Four-and-a-half stars? Really?
Now, I don't doubt that the author has made a lot of money copywriting--his business has its own website and there are a dozen testimonials in the front of the book. In fact, the copywriting principles themselves seem pretty sound. What I could not handle were the two or three typos on every single page.
Some typos are pretty standard, like "its" for "it's." The book seems afraid of hyphens, as in "multi billion dollar industry," and "benefits oriented, keyword rich copy." It also has a loose understanding of title capitalization: "How many Articles Do I Write? When and Where do they End Up?"
Other typos are really head-scratching, like on page 61: "To give you an example of how keyword prominence is used on a real site, let'sconsideraprojectIdidfor[...] 'motorcycle battery.'" And again on 114 and 115, which has the phrases "get rid of the fl uff," "You'll fi nd when you do this," and "adjective fi lled ones."
Sometimes I had to read a sentence a few times to even begin to understand what the book was trying to say. On page 69: "You can see in the prior examples that we followed a certain strategy in regards to the headers. For the first one, 'Catchquick: The Easiest Shopping Search Engine on the Web!,' we used the company name, Catchquick, the most important keyword phrase - Shopping Search Engine and communicated a good benefit - it's the easiest on the web.Read more ›
I expect better, especially when the book is by someone who writes for a living and has the resources to have a book professionally prepared for publication.
There are pronoun agreement errors and basic 8th grade errors in the use of apostrophes on plurals. Check out your competitor's websites...
Jon, hire a ghost writer who knows that the apostrophe goes after the s when there is more than one competitor. I would overlook this error as a typo if it only happened once, but that apostrophe error had happened more than a half dozen times by the time I quit reading on page 129.
The book has screen shots of copy that the author has written that are reproduced in such a way as to make the copy too small to read.
One of my favorite sentences is on p.85. "One thing that I routinely see is a non-existant[sic.] About Us page." How true. Many companies don't do enough to tell the story of their businesses. It's a good point if you can overlook the spelling error and the illogical construction of seeing what does not exist.
Call me picky, but I can't.
Read Robert Bly or John Caples or Roy Williams, but don't buy this book. I am so disappointed. I wish I could get my money back. I guess I'll have to dump my used copy on Amazon.
Most Recent Customer Reviews
This is a good book . Some people say content writing is dead but I disagree. I look forward to reading more books from this guy.Published 17 months ago by Robert Dickie
Being a relative newbie to copywriting, much less Search Engine Optimized copywriting, I picked up Jon Wuebben's Content Rich for the express purpose of helping me understand the... Read morePublished on September 6, 2012 by George Rodriguez - Nonfiction Author
The first book i ever read on the subject of search engine optimization. I feel It's a bit outdated now but it's
still a great book for the beginning seo student. Read more
There's some valuable information in this book...I think. A great deal of what the author says about SEO copywriting makes sense, although I have yet to put it into practice. Read morePublished on March 1, 2011 by Michael Schein
This is a wonderful book. I'd been writing Web copy basically off-the-cuff for a couple years and reading Content Rich was as rewarding as finishing a rubik's cube. Read morePublished on February 8, 2011 by Mary Otte
I just read Content Rich and have already started to use the book's advice to improve my website's status on Google. Read morePublished on January 25, 2011 by Carolyn
I work as a webmaster for small to medium sized businesses and Content Rich nails SEO on the head.
I am always reading, looking for trends and changes on the web. Read more
Being someone who works in the SEO field, I can say this is a great book for people who are new to the concept of SEO. Read morePublished on November 11, 2010 by Susan Bewley
I am not one to sit down and read a dry, uninspiring book. But I am into writing money-making websites and this book helped me out with that goal - a lot! Read morePublished on October 12, 2010 by Michelle Sears