Content Rich: Writing Your Way to Wealth on the Web [Hardcover]

Jon Wuebben (Author)

Book Description

Publication Date: September 1, 2008

Content Rich: Writing Your Way to Wealth on the Web is the first definitive search engine optimization (SEO) copywriting guide. It introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways.

If you are a small to medium-sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider.

Content Rich also discusses the future of online content and examines ways to leverage the combined power of all types of web copy--including site, landing page, blog, article, email, newsletter, PPC ad, and press releases--to give your business a clear competitive advantage.

Overwhelmingly acclaimed by business leaders, Internet gurus, best selling marketing authors, top copywriters and the search marketing industry, Content Rich redefines the importance and use of copywriting for the web in a time of shrinking corporate budgets. Using simple examples, case studies and documented research, it gives you all the tools you need to start improving your online marketing efforts--today.

Praise for Content Rich:
'If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!' --Dr. Joe Vitale, author, Hypnotic Writing 'This book will help you make more sales and more money on the Internet than you ever thought possible!' --Brian Tracy, author, Getting Rich Your Own Way

Editorial Reviews

Review

Content Rich: Writing Your Way to Wealth on the Web is, without a doubt, the most important copywriting book to be published this year. Every online marketer and copywriter can become more successful and make more money by mastering SEO copywriting, content writing, key word research, Web 2.0, social media, viral video, and the dazzling array of new traffic-generating tools available on the Internet today. No one teaches these disciplines better, from a copywriting standpoint, than Jon Wuebben. If you are serious about online marketing and copywriting, you absolutely must read every word of this book from cover to cover. --Bob Bly, copywriter/consultant, author of The Copywriter's Handbook

About the Author

Seeing the exploding need for high quality, keyword rich web content, Jon Wuebben founded the SEO copywriting house, Custom Copywriting, in 2003. Rising quickly as one of the fastest growing content providers in the industry, they have written copy for the Fortune 100, small startups, and hundreds of mid-sized organizations. Wuebben has written content for hundreds of companies around the world, in almost every major industry. His articles on online marketing, SEO copywriting and other topics can be found on thousands of sites across the web.

Product Details

• Hardcover: 270 pages
• Publisher: Encore Publishing (September 1, 2008)
• Language: English
• ISBN-10: 0979762901
• ISBN-13: 978-0979762901
• Product Dimensions: 6.1 x 0.8 x 9.1 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.2 out of 5 stars  See all reviews (62 customer reviews)
• Amazon Best Sellers Rank: #818,209 in Books (See Top 100 in Books)

More About the Author

Jon Wuebben is the CEO of Content Launch, a web content development, content strategy and marketing firm that provides content for hundreds of companies, digital agencies and web designers around the world. His new book, "Content is Currency: Developing Powerful Content for Web & Mobile", helps businesses everywhere learn how to plan, create, distribute and manage content.

Jon has spoken at the Online Marketing Summit, New Media Expo, Shop.org Annual Conference, Media Relations Summit and for many organizations and industry groups. Speaking topics include content marketing, social media strategy, mobile marketing, SEO copywriting and entrepreneurship. Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management. He is also the author of "Content Rich: Writing Your Way to Wealth on the Web".

Find out more at www.contentiscurrrency.com and www.contentlaunch.com

Most Helpful Customer Reviews

18 of 22 people found the following review helpful

1.0 out of 5 stars Awful January 11, 2011

By Paige McCoy

Format:Hardcover|Amazon Verified Purchase

I make my living as a freelance writer, and do 95% of my writing on the Web. That said, I'm always looking for ways to improve my skills and success - which is where buying this book came in.

First and foremost, I've never seen such a bad book go to print. I suspect that "Encore Publishing Group" (who published this book) is essentially just a self-publishing outlet, but the errors here go above and beyond. I stopped counting the errors in spelling, grammar and punctuation when I hit about 25, and that was just in the introduction!

For a book geared toward writers and writing, you'd think that someone would have stepped in with a red pen. Seriously, use the "Look Inside!" feature and check out the "First Pages" feature. Not only are there plenty of errors, but the book is written way below the speed of its audience. For anyone really looking to write successful online copy, there are far better sources than this. "Content Rich" is far from a guidebook to SEO success. Check into some free online SEO and copywriting resources like Copyblogger and SEOBook before wasting your money on this.

40 of 55 people found the following review helpful

3.0 out of 5 stars Typo Rich April 6, 2009

By Stryder777

Format:Hardcover

Painful. This book is one of the most painful reading experiences I've ever had.

I had ordered this book for some advice on breaking into online copywriting. Two or three times I just had to stop and double-check its Amazon.com rating. Four-and-a-half stars? Really?

Now, I don't doubt that the author has made a lot of money copywriting--his business has its own website and there are a dozen testimonials in the front of the book. In fact, the copywriting principles themselves seem pretty sound. What I could not handle were the two or three typos on every single page.

Some typos are pretty standard, like "its" for "it's." The book seems afraid of hyphens, as in "multi billion dollar industry," and "benefits oriented, keyword rich copy." It also has a loose understanding of title capitalization: "How many Articles Do I Write? When and Where do they End Up?"

Other typos are really head-scratching, like on page 61: "To give you an example of how keyword prominence is used on a real site, let'sconsideraprojectIdidforwww.batterystuff.com.Thekeywordphrasewas 'motorcycle battery.'" And again on 114 and 115, which has the phrases "get rid of the fl uff," "You'll fi nd when you do this," and "adjective fi lled ones."

Sometimes I had to read a sentence a few times to even begin to understand what the book was trying to say. On page 69: "You can see in the prior examples that we followed a certain strategy in regards to the headers. For the first one, 'Catchquick: The Easiest Shopping Search Engine on the Web!,' we used the company name, Catchquick, the most important keyword phrase - Shopping Search Engine and communicated a good benefit - it's the easiest on the web."

And on page 73: "Something else you could do - and this is a recommendation you don't hear very often is study the masters of writing - some of the best copywriters, like Bob Bly and others as well as some of the better direct marketers out there like Joe Sugarman 24."

The "24" in the last quotation was an end-note reference. The book starts out with those numbers in superscript, then puts them in line with the text, then goes back to superscript. But do you want to know the funniest part? Here's what the end note for 24 says: "Joe Sugarman." That's it. Nearly every end note is like that. The author tells his readers to check out something like 6smarketing.com and zephoria.com, then he points them to an end note that says, "6Smarketing.com/Zephoria.com." It's like the author vaguely recalled a high school English class that said end notes were important, so he threw some in there for kicks.

All through this book, I've been saying to myself, "The subject matter is important, not the proofreading... the subject matter is important, not the proofreading..." But you know what? This is a book on how to write, for crying out loud.

If this book represents the online copywriting industry standard, then there must be a whole lot of hacks and crooks out there. And if it doesn't, then why did I pay money for it?

20 of 29 people found the following review helpful

1.0 out of 5 stars Filled with Typos and Basic Grammar Errors - Save Your Money -- Jon Didn't Write This Book June 7, 2009

By Eric Anderson

Format:Hardcover

I purchased this book with high hopes that I would be learning something from someone who has been extremely successful in the online copywriting world. Instead of the insight I was hoping for, I got a poorly written book that obviously was published without ever having been reviewed by a copy editor.

I expect better, especially when the book is by someone who writes for a living and has the resources to have a book professionally prepared for publication.

There are pronoun agreement errors and basic 8th grade errors in the use of apostrophes on plurals. Check out your competitor's websites...

Jon, hire a ghost writer who knows that the apostrophe goes after the s when there is more than one competitor. I would overlook this error as a typo if it only happened once, but that apostrophe error had happened more than a half dozen times by the time I quit reading on page 129.

The book has screen shots of copy that the author has written that are reproduced in such a way as to make the copy too small to read.

One of my favorite sentences is on p.85. "One thing that I routinely see is a non-existant[sic.] About Us page." How true. Many companies don't do enough to tell the story of their businesses. It's a good point if you can overlook the spelling error and the illogical construction of seeing what does not exist.

Call me picky, but I can't.

Read Robert Bly or John Caples or Roy Williams, but don't buy this book. I am so disappointed. I wish I could get my money back. I guess I'll have to dump my used copy on Amazon.