Content Rich: Writing Your Way to Wealth on the Web (Hardcover)

by Jon Wuebben (Author)
Key Phrases: content rich, website copywriter, corporate speak, Writing Your Way, The Future, Pages You'll Need (more...)

Editorial Reviews

Review
Content Rich: Writing Your Way to Wealth on the Web is, without a doubt, the most important copywriting book to be published this year. Every online marketer and copywriter can become more successful and make more money by mastering SEO copywriting, content writing, key word research, Web 2.0, social media, viral video, and the dazzling array of new traffic-generating tools available on the Internet today. No one teaches these disciplines better, from a copywriting standpoint, than Jon Wuebben. If you are serious about online marketing and copywriting, you absolutely must read every word of this book from cover to cover. --Bob Bly, copywriter/consultant, author of The Copywriter's Handbook

Product Description
Content Rich: Writing Your Way to Wealth on the Web is the first definitive search engine optimization (SEO) copywriting guide. It introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways.

If you are a small to medium-sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider.

Content Rich also discusses the future of online content and examines ways to leverage the combined power of all types of web copy--including site, landing page, blog, article, email, newsletter, PPC ad, and press releases--to give your business a clear competitive advantage.

Overwhelmingly acclaimed by business leaders, Internet gurus, best selling marketing authors, top copywriters and the search marketing industry, Content Rich redefines the importance and use of copywriting for the web in a time of shrinking corporate budgets. Using simple examples, case studies and documented research, it gives you all the tools you need to start improving your online marketing efforts--today.

Praise for Content Rich:
'If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!' --Dr. Joe Vitale, author, Hypnotic Writing 'This book will help you make more sales and more money on the Internet than you ever thought possible!' --Brian Tracy, author, Getting Rich Your Own Way

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Product Details

• Hardcover: 270 pages
• Publisher: Encore Publishing (September 1, 2008)
• Language: English
• ISBN-10: 0979762901
• ISBN-13: 978-0979762901
• Product Dimensions: 9.1 x 6.1 x 0.9 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars See all reviews (43 customer reviews)
• Amazon.com Sales Rank: #152,868 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 6 people found the following review helpful:

5.0 out of 5 stars Content Rich, November 23, 2008

By	W. C. Head "William C. Head" (Atlanta, Georgia) - See all my reviews (REAL NAME)

Content Rich: Writing Your Way to Wealth on the Web

I highly commend this book to your SEO enrichment. Jon does a fabulous job explaining how content brings customers, and how testing your marketing message to adjust to click-thru is critical. While the book may be a little bit over the heads of novice Internet marketers, it tells it like it is. Consider this book to be one building block in constructing a large commercial building that obliterates the competition.

[...]

7 of 9 people found the following review helpful:

5.0 out of 5 stars Relevant info for today's business world, September 24, 2008

By	Reader Views "www.readerviews.com" (Austin, Texas) - See all my reviews

Reviewed by Irene Watson for Reader Views (7/08)


The sub-subtitle of this book is "The Complete SE0 Copywriting Guide for Search Engine Rankings and Sales Conversion" which caught my eye immediately. Like anyone else that has an online business, I'm always striving to keep my sites in high rankings with the search engines. With millions and millions of sites and each one of us competing for the top stops, we need to keep on top of the how-to. Jon Wuebben's book is the how-to from beginning to end!

It has been a slow go for me to get through this book because every page, and I mean every page, has something on it that needs to be done or checked out. For example Wuebben says "Here is something you should do right now; jump on to Google and type in "site: www.yourdomain.com" - fill in your domain with whatever your site URL is. What pops up are all your titles and descriptions for pages indexed by Google. Are they all the same? That needs to change! Every page needs unique titles and descriptions." I did this immediately and yes, we need to change. In fact, we are in the process of doing that now. We used a template before that entered the same thing on every page. Well, we are finding out this isn't the right way to go and have to change near 5000 pages manually! This is a big thanks to Jon Wuebben.

There is so much information in this book it could be very overwhelming, however, it is also information that is extremely important for anyone who has a web-based business. Wuebben covers things like SEO website copyrighting, going viral, pay per click, and outsourcing. He also gives case studies as well as resources.

"Content Rich" gives concise and relevant information for today's business world. Wuebben dispels the mysteries and takes away the fears of the "not knowing" about the World Wide Web and how it functions. Upbeat and conversational type of language is straightforward making understanding the concepts a breeze. This is a must-have book by all the millions of website owners.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Talk about effective!, March 14, 2009

By	Randy Speckman "Randy Speckman Design, LLC." (Vista, CA USA) - See all my reviews (REAL NAME)

For years I've tried to make sense of the complicated process of internet marketing. Not until I found Jon Wuebben's book, 'Content Rich', have I been able to be effective marketing my client's websites. I found the book easy to read and comprehend which is rare in this field. It does a great job of clearing up several misconceptions that will save my clients money and help grow their business. With searching being the most dominant form of online advertising, I'm using Content Rich as my guide for building better websites! Thanks Jon Wuebben!