Content Rights for Creative Professionals, Second Edition: Copyrights & Trademarks in a Digital Age [Paperback]

Arnold Lutzker (Editor)

Book Description

Publication Date: December 16, 2002 | ISBN-10: 0240804848 | ISBN-13: 978-0240804842 | Edition: 2

Content Rights for Creative Professionals is for professionals and students working in all areas of media (film/video, photography, multimedia, web, graphics, and broadcast) who need to know what the law requires and how they should properly utilize copyrights and trademarks. This book outlines critical concepts and applies them with explanations in real-life applications, including many cases from the author's own practice as well as those of various media professionals.

This 256 page text is a practical guide designed to provide its reader with a firm understanding of the principles underlying the ownership and use of content, so that when questions arise, they will be able to make correct, well-informed decisions-whether concerning their personal works, or works of others that a company wishes to copyright or trademark. In addition, the reader will be more capable of exercising sound judgment in structuring employment and contract relationships and of acquiring and/or licensing works, which are at the core of the business of communicating.

*Access to the most up-to-date copyright and trademark information
*Provides a firm understanding of the priciniples underlying the ownership and use of content
*Suits the perspective of the freelance artist as well as the in-house media professional

Editorial Reviews

Review

"Creative professionals and students who read this book will gain a vaulable foundation in media law that will serve them throughout their career. It's definitely a "must have" for anyone who creates content for profit." - Timothy Allen, creativecow.com

"The hard part of writing a book on intellectual property and publishing law is figuring out who the target audience is. Is it individual artists (authors, illustrators, photographers), managers in companies, or lawyers? There is a lot of value for all these readers in...Content Rights." - John B. McHugh, TechnicalCommunication

"It is authoritative, easy to read, and well illustrated, and covers all the important intellectual property topics..." - John B. McHugh, TechnicalCommunication

"Lutzker writes about copyright issues with the wit and intelligence and clarity that you would expect from a top American copyright lawyer...The book is clearly and logically laid out...with very nice use of flowcharts and bullet points to ease understanding of the sometimes complex ideas and concepts contained within." - Focus

From the Publisher

Copyrights and Trademarks is a practical guide designed to provide its reader with a firm understanding of the principles underlying the ownership and use of content, so that when questions arise, they will be able to make correct, well-informed decisions. In addition, the reader will be more capable of exercising sound judgment in structuring employment and contract relationships and of acquiring and/or licensing works which are at the core of the business of communicating. Whether it is box office favorites, news reports of special events, reruns of TV sitcoms, home videos, or scribblings on e-mail, people covet the content they own and seek new outlets for releasing it. Thus, while the channels of communication are expanding, it is what is on those channels that reflects their ultimate value. Lutzker takes the laws of Intellectual Property-copyright and trademark-and translates them into plain English, answering those puzzling questions about what can be used on the air or in print, and who really owns photographs, videos, storylines and titles. --This text refers to an out of print or unavailable edition of this title.

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Product Details

• Paperback: 304 pages
• Publisher: Focal Press; 2 edition (December 16, 2002)
• Language: English
• ISBN-10: 0240804848
• ISBN-13: 978-0240804842
• Product Dimensions: 9.1 x 6.9 x 0.6 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,018,831 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Very great book!, April 20, 2011

By 

Xzandre - See all my reviews

Amazon Verified Purchase

This review is from: Content Rights for Creative Professionals, Second Edition: Copyrights & Trademarks in a Digital Age (Paperback)

This was a textbook I had for a class on copyright law, and I really enjoyed it! I have always loved the business side of art, and wondered about copyrights. This book is super informative, and, although many of my classmates said it was boring and dry, I found to be rather interesting (however I'm into this sort of thing). If you like business or law and have a mind for the arts, this book will be a spellbinding read. However if you aren't, it might be a bit dry, but regardless, you will end your reading super informed. The only reason I give this book four instead of five stars is because some of the information is outdated, and there hasn't been a newer edition published. Other than that, excellent!

1.0 out of 5 stars OUTDATED WHEN PUBLISHED, December 19, 2010

By 

M. Steine (seattle, wa usa) - See all my reviews
(REAL NAME)   

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This review is from: Content Rights for Creative Professionals, Second Edition: Copyrights & Trademarks in a Digital Age (Paperback)

I GOT THIS FOR A CLASS ON COPYRIGHTS.

WHAT YOU WILL LEARN FROM THIS BOOK IS THAT NO MATTER WHAT, YOU ARE GOING TO NEED AN ATTORNEY, SO JUST FIND AN ATTORNEY TO BEGIN WITH SO YOU WON'T GET YOURSELF IN A LOT OF TROUBLE.

3 of 8 people found the following review helpful:

5.0 out of 5 stars Arnold Rocks! Super copyright and trademark literature!, May 7, 1999

By 

[e-mail] (Amherst, MA United States) - See all my reviews

This review is from: Copyrights and Trademarks for Media Professionals (Broadcast & Cable Series) (Paperback)

If you're going to buy one copyright law reference book, make it this one! Robert Lutzker's father describes the intricacies of complex American legal standards like no one else. A great read for Amherst College students taking the course "Copyrighting's Fun" or anyone else.