The one-stop resource for creating irresistible content and building a loyal following, revised and updated
How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their ideas through blogs, YouTube, Facebook, Twitter, Google+, and other platforms—and used them to establish credibility and build a loyal customer base.
This revised and updated edition shows you how to:
Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
Use social media to get your content and ideas distributed as widely as possible
Get to the meat of your message in practical, commonsense language, and define the goals of your content strategy
Powerfully communicate your service, product, or message across various web media and mobile platforms
Boost your online presence and engage with customers like never before with Content Rules. Find out more at ContentRulesBook.com.
This book is very helpful if you are a blog newbie and need help getting your voice heard online. I wanted my "content" to be significant and make a difference. Read morePublished 3 months ago by Jabwil Company
good information for a newbee. This is all new to me. this book is a good starting point, to learn from.Published 4 months ago by Anne Rinehart
Ordered this book through work, but it's really all mine. I have enjoyed the revised and updated information. Very easy to read and comprehend. Read morePublished 5 months ago by Veronica Lozano
The contents of this book are truly inspiring for those who work with web content, but the authors have failed to make the writing more engaging and exciting.Published 6 months ago by Fabio Isidori
I've already started reading it for a second time. Great book, great advice, and very specific efforts to drive a content marketing strategy. Really good read.Published 7 months ago by khottie
Contains good content, examples, and ideas for creating content that rules. Not quite finished yet so can't give a full review but I know I've marked quite a few pages and made a... Read morePublished 7 months ago by Shimska
I cut my teeth in the print publishing world and am now navigating the constantly-changing world of the Digital Age. Read morePublished 7 months ago by Mari L. Rydings