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The one-stop resource for creating irresistible content and building a loyal following, revised and updated
How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their ideas through blogs, YouTube, Facebook, Twitter, Google+, and other platforms—and used them to establish credibility and build a loyal customer base.
This revised and updated edition shows you how to:
Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
Use social media to get your content and ideas distributed as widely as possible
Get to the meat of your message in practical, commonsense language, and define the goals of your content strategy
Powerfully communicate your service, product, or message across various web media and mobile platforms
Boost your online presence and engage with customers like never before with Content Rules. Find out more at ContentRulesBook.com.
Not completely finished reading yet, but solid "conversational" insightful text. Would recommend as well as MarketingProf website.Published 13 days ago by WriteBob
Content Rules is one of those timeless content marketing books that works for any business (I actually just bought a copy for my church). Ann Handley and C.C. Read morePublished 1 month ago by Stephan Hovnanian
I was not able to go beyond 25-30% of this book. Not because this book doesn't provide useful content -- it does. But that is hidden inside a huge mass of repetitive content. Read morePublished 1 month ago by Destination Infinity
Legitimate read. These people do make a good point. There is no marketing panacea except be honest, which is the basics of what this is saying to the reader.Published 2 months ago by Freedom P.
Great book! Extremely helpful for anyone that wants to create killer blogs!Published 4 months ago by Alexander Viera
I was recommended this book by a friend who has his own business and is seriously impressed. What a brilliant guide to content marketing. It gives much more than I ever expected. Read morePublished 6 months ago by C J FOLLY
It has information that I was looking for but I need to read it more closely. i still need to understand more about each area covered in the book but the language and style of... Read morePublished 6 months ago by Diane
I read a ton of books about content and marketing (I own a content agency), and this is one of my favorites. Read morePublished 7 months ago by Julie Ewald