The one-stop resource for creating irresistible content and building a loyal following, revised and updated
How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their ideas through blogs, YouTube, Facebook, Twitter, Google+, and other platforms—and used them to establish credibility and build a loyal customer base.
This revised and updated edition shows you how to:
Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
Use social media to get your content and ideas distributed as widely as possible
Get to the meat of your message in practical, commonsense language, and define the goals of your content strategy
Powerfully communicate your service, product, or message across various web media and mobile platforms
Boost your online presence and engage with customers like never before with Content Rules. Find out more at ContentRulesBook.com.
I work with many physicians starting up concierge medical practices and medical tourism launches. This is an excellent book for the to read to start to grasp the connection with... Read morePublished 1 month ago by Maria K. Todd
There is a content revolution happening in business and it is based on the surprisingly rare insight that marketing generally works better when you have something to say. Read morePublished 4 months ago by Rohit Bhargava, bestselling author of Likeonomics
As a canned response to a requested review, I state this:
This is one of the items that a review is silly to do as I am happy with this product and would have no reason to not... Read more
I have read many books on creating content and promotions online and this has GOT TO BE the best book, most comprehensive, HOW TO book I've ever read. Read morePublished 7 months ago by Jade