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Content Strategy for the Web, 2nd Edition Paperback – February 20, 2012

ISBN-13: 978-0321808301 ISBN-10: 0321808304 Edition: 2nd
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Content Strategy for the Web, 2nd Edition + Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project + Content Everywhere: Strategy and Structure for Future-Ready Content
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Editorial Reviews

Review

"In the space of a few chapters, Kristina Halvorson's little book changed our field forever for the better. This second edition retains all that was wonderful in the first book while yielding dazzling new insights into the hows and whys of content strategy." --Jeffrey Zeldman, author, Designing With Web Standards


"Kristina Halvorson and her company Brain Traffic are central to the emerging content strategy discipline." --James Mathewson, Search Strategy and Expertise Lead, IBM


"Content Strategy for the Web touched off the explosive growth of content strategy and its recognition as a critical field of practice. Amazingly, this second edition doesn't just keep up: it pushes content strategy in a more mature--and valuable--direction." --Louis Rosenfeld, author of Information Architecture for the World Wide Web 


"This book is the most important thing to happen to user experience design in years." --Peter Morville, author, Information Architecture for the World Wide Web and Ambient Findability


"Content Strategy for the Web gives you the tools you need to get the right content to the right people in the right place at the right time. Essential reading for marketers everywhere." --Ann Handley, CMO, MarketingProfs.com and author, Content Rules


“This is the go-to handbook for creating an effective content strategy. The Post-it® notes and dog-eared pages in my copy are evidence
of that!” — Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine

“By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team”
– Lucie Hyde, Director of Content, eBay Europe

About the Author

 

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Product Details

  • Paperback: 216 pages
  • Publisher: New Riders; 2 edition (February 20, 2012)
  • Language: English
  • ISBN-10: 0321808304
  • ISBN-13: 978-0321808301
  • Product Dimensions: 6.9 x 0.5 x 8.9 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (50 customer reviews)
  • Amazon Best Sellers Rank: #73,027 in Books (See Top 100 in Books)

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Customer Reviews

4.1 out of 5 stars

Most Helpful Customer Reviews

16 of 17 people found the following review helpful By Gretchen Newby on April 15, 2012
Format: Paperback
About a year ago, a web designer recommended that I read "Content Strategy for the Web" by Kristina Halvorson. Although the designer was very enthusiastic about the book, I felt my nightstand was already overloaded with "must reads," and I politely declined. What a mistake!

There is a bright side. By waiting a year, I was able to read the second edition of "Content Strategy for the Web" by Kristina Halvorson and Melissa Rach. This book is compelling, entertaining, visionary, instructive, applicable and needed. I'm a Marketing Director, and I've made this required reading for my web team and writers. I've also shared highlights with my boss and my boss' boss.

I'm joyfully spreading the word about the importance of web content. Content needs to be considered at the beginning and throughout the web development process. Good content improves SEO, increases web traffic, establishes your brand, and works with the site design and architecture to create an engaging and satisfying user experience that promotes customer relationships and repeat business. See how important content is?

This book will lead you step-by-step through web content production, process, implementation, and maintenance. The book is very thorough, consistently logical, and surprisingly funny. I suggest you read it with a highlighter, but this is more than a "how to" book. It's a revolution, and it will completely change your view of web development. I would also buy two copies of the book because you will want to share it, and you won't want to give your copy away.
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6 of 6 people found the following review helpful By David ODonnell on June 24, 2013
Format: Paperback Verified Purchase
This book is a great introduction to the world of content strategy.
My only issue is that it is lacking in what I feel is the most important chapter: Discovery / Audit.
Example, "there are dozens (if not hundreds) of possible subjective factors you can review during a qualitative audit." However, only 9 examples are given.
Additionally, the Findings Report section gives only 3 examples of insightful reports. It would be awesome to have more examples of audit reports.
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9 of 10 people found the following review helpful By motokokusanagi on August 13, 2014
Format: Kindle Edition Verified Purchase
Not helpful for start-ups or small, lean, fast groups of people building a content strategy from scratch. Made for large corporations with existing content and who need to persuade layers of people.
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3 of 3 people found the following review helpful By Tamara Steinkamp on May 13, 2013
Format: Kindle Edition Verified Purchase
I love Kristina Halvorson's entertaining writing style. Some may think this is a dry subject matter, but Kristina's writing style is witty and very entertaining. I was able to attend one of her conferences recently and as in the book, she brings great insight into content strategy in very layman terms.
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3 of 3 people found the following review helpful By RedHead on August 7, 2014
Format: Kindle Edition Verified Purchase
A bit more basic than I'd hoped, and a bit obvious in its suggestions. I did learn a few things, but largely, I felt like the book was written specifically to have a book written... not so much because the authors had great insights to offer.
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4 of 5 people found the following review helpful By Cassiano Gobbet on May 20, 2013
Format: Kindle Edition Verified Purchase
If this book had five pages, it would be a masterpiece. Quite useful hints to organize content. With its actual size, it is almost painful to read. And, oh, yes, I'd pay gladly the same value for those five unvaluable pages.
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7 of 10 people found the following review helpful By David H. Rosen on June 26, 2012
Format: Paperback
If a management consultant and a website copy writer got married, then "Content Strategy for the Web" would be their first child. It's one of those books that you'll want to read cover-to-cover to get the big picture, and then re-read, scissors in-hand (well, Evernote), to pluck out the many useful methodologies.

What makes this book so useful is that the authors know that no matter how brilliant the strategy, no matter how creative the content, if you don't have the buy-in of the organization and embrace the mundane details of execution, you'll fall flat on your face. This svelte 184-page guide goes into just the right depth on:

* What content is
* What an effective strategy looks like
* What screws up strategies
* The roles of each person in the content creation supply chain
* How to dissect the content creation workflow
* Tools that will make your life easier (my favorite part)
* How to do a content audit
* How concepts like "voice" and "messages" fit in

All of this is done with a minimum of jargon, a maximum of realism, and a smattering of humor to keep you motivated through the end. Authors Kristina Halvorson and Melissa Rach also deserve a round of applause for one final touch: at the end of the book they list blogs, Meetups, Google Groups and other books that continue your education on content strategy. Those are several steps further than most authors take, and as a reader, it's much appreciated.

Content Strategy is available on Kindle, but I picked up the print version because that's where I saw it first and I couldn't resist. In retrospect, the beautiful layout gave me the mental room to reflect on the weight of the ideas better than the e-version would have. Either format will work, so pick the one you'll most likely read.
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2 of 2 people found the following review helpful By Greg Shuey on May 10, 2013
Format: Paperback Verified Purchase
I was hooked on this book after the first three pages. If you want to learn the ins and outs of content strategy, get this TODAY!
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