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Contented Cows Give Better Milk Paperback – November 15, 2000

ISBN-13: 978-1890651107 ISBN-10: 1890651109 Edition: 1st

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Product Details

  • Paperback: 208 pages
  • Publisher: Contented Cow Partners; 1 edition (November 15, 2000)
  • Language: English
  • ISBN-10: 1890651109
  • ISBN-13: 978-1890651107
  • Product Dimensions: 9 x 6 x 0.5 inches
  • Shipping Weight: 10.9 ounces
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #227,236 in Books (See Top 100 in Books)

Editorial Reviews

Review

"...will open your eyes to the truth about how organizations should treat the people who take care of the business." -- S. Truett Cathy, Founder & CEO, Chick-fil-A, Inc.

"It's nice to read something by guys who have been there and not just conducted experiements on college sophomores." -- Vitalwork

"Once you get past the bizarre photo of a cow on the book jacket - this is actually a good book." -- National Association of Female Executives

From the Inside Flap

It's no coincidence that the same companies show up every year at the top of esteemed publications' rankings for "Most Admired," "Most Innovative," "Fastest Growing," and "Highest Shareholder Return." One thing that many of the persistent winners share in common is a host of leadership habits that make these organizations great places to work, proving that managers can learn a lot from the dairy farmer's rule of thumb: "Contented cows give better milk."

In this revised and expanded edition of a book that absolutely, positively makes the case that treating people right is one of the best things any business can do for its bottom line, Contented Cows STILL Give Better Milk offers sound, practical advice for improving business outcomes through a focused, engaged, capably led workforce. It offers updated case studies and inspiring examples from real organizations that make employee engagement a vital part of their business strategy. Takeaways include:

  • How (and why) to communicate, through word and deed, exactly what your company is all about
  • How to hire and retain people with the capacity to be happy, productive, and successful at your organization
  • Ways to keep those employees committed to the mission and prevent distractions that sap their energy and enthusiasm
  • Why perks, benefits, and amenities don't tell the whole story of what makes a great workplace
  • Why high expectations beget high performance, and much more

Direct from the horse's, er, cow's mouth, Contented Cows will give you the tools and wisdom you need to foster a fully engaged workforce that helps your company outgrow, outearn, and outperform the competition. --This text refers to the Hardcover edition.


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Customer Reviews

4.9 out of 5 stars
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This book was interesting, easy to read and informative.
Missy
I have read this book twice to help remind me of the simple practices that make a working environment stronger.
Sherrie
I highly recommend it as not only practical, but thought-provoking.
J. E. Haubenreich

Most Helpful Customer Reviews

15 of 15 people found the following review helpful By A Customer on April 6, 1999
Format: Hardcover
I have read hundreds of management books and found "Contented Cows" to be one of the most enlightening and refreshing, yet statiscally valid approaches to improving performance and productivity through improved employee relations. As a fellow management consultant, I like the way this book depicts the importance of creating a "healthy" environment starting at the top of the organization, yet at the same time showing ways that a front-line manager can make a grass roots change initiative.. I like your "No Excuse" type of mentality. I am a facilitator for accountability at all levels, and this book hits it right on the head. Thanks Richard and Bill for the fascinating and effective ways in which you present your methodologies for change.
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7 of 7 people found the following review helpful By Steve Williford on March 26, 2001
Format: Paperback
This book makes the case once and for all - when you treat your employees right, you make more money.
Catlette and Hadden have done a masterful job of looking at the bottom line of companies that do a world class job of taking care of their companies. Then they compare that to companies who don't. The result is very clear. The "contented cow" companies make more money. A lot more.
I like the fact that the book contains that kind of data. But I also like the stories the authors tell which bring the data to life.
The book is a good read, and makes a world of difference around the work place.
This book is written in a great style and reflects the candid, slightly business-irreverant style of the authors. It's no wonder that companies order this book by the box and that companies like Chick-fil-A use it for their training.
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5 of 5 people found the following review helpful By A Customer on April 1, 2001
Format: Paperback
This is not rocket science! No matter what our managerial "level", we all have a boss somewhere. Don't we perfom our best when we are treated as some who is valued, someone who matters? That's all this book is telling us, with facts and examples of successful companies, large and small, who "walk the talk"! Read this book and them commit yourself to leading your folks based on it's simple principles (which are not new, we just just needed the authors to write them down for us!)
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7 of 8 people found the following review helpful By Sherrie on March 26, 2001
Format: Paperback
As the current manager of a retail establishment, I found this book honest, enlightening, educational and very easy to read. It is the perfect "manual" for improving one's self and the way one interacts with their employees. I have read this book twice to help remind me of the simple practices that make a working environment stronger. I strongly recommend this book to anyone who has the courage to honestly look at themselves and to make changes for the better.
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4 of 4 people found the following review helpful By A Customer on March 10, 1999
Format: Hardcover
A to-the-point examination about why financially successful organizations are those that exhibit excellence in managing and motivating people. These contented cow companies meet three criteria: profitability, continuity and being regarded as a good place to work. Using lots of examples, the author's explore what such companies do. The book covers many subjects and offers a good deal of sound, practical advice. It also makes a convincing argument for thinking of people as the primary source of achieving the competitive advantage. Enjoyable, informative reading.
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3 of 3 people found the following review helpful By John M Hemphill on March 25, 2001
Format: Paperback
I remember reading this book over the course of a few days a couple of years back while I was in Florida on vacation. Since then I have given them as gifts to associates on numerous occasions. The truths held in this book while being so simple in concept reach far into the way successful businesses are run (or should be run) in the new millennium. You need look no further than the list of Fortune 500 companies detailed in this book to find the who's who of the world's most consistently profitable organizations. When I saw that "Contented Cows" had been released in paperback I ordered several copies to give to other managers in my company as well a copy that I can keep on hand for myself. Catlette and Hadden make an excellent point about the power of employee validation. Could it really effect the bottom line that much? Think of the last time your boss patted you on the back on a job well done. How did you feel? Now, multiply that by millions of employees and you can start to see their point. Could the key to success be that simple? Read the book and try it yourself.
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2 of 2 people found the following review helpful By DAVE WILSON on March 27, 2001
Format: Paperback
"THE COW BOOK" HAS A SERIES OF VERY LOGICAL CONCEPTS THAT NEW MANAGERS WILL QUICKLY GRASP. CREDENCE TO THESE CONCEPTS IS EXHIBITED THROUGH REAL LIFE, REAL COMPANY, REAL EXECUTIVES WHO USED AND LIVED THESE CONCEPTS TO SUCCESSFULLY OVER COME REAL BUSINESS PROBLEMS. YOU WILL RECOGNIZE MANY OF THE EXECUTIVES' NAMES. PERSONALLY, I DON'T ALWAYS HAVE TIME ENOUGH FOR READING AND THE TAPES WERE A GREAT WAY TO "READ" WHILE COMMUTING.
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2 of 2 people found the following review helpful By Richard H Frishman on March 26, 2001
Format: Paperback
I have read a lot of management books and let me tell you this book delivers. Not only is it a fun read- it has great insights on how to motivate your employees. I have used many of the tips I learned - at boy did it make a difference! Go out and get this book today- you will be glad you did!
Rick Frishman President PLANNED TV ARTS (NYC)Co-author GUERRILLA PUBLICITY (Adams Media ) and GUERRILLA MARKETING FOR WRITERS (Writers Digest Books)
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