Controlling Consumer Behavior: Top books on my list

A Listmania! list by Ginger Ray
The list author says: "I've read some really good business books this year. The best recently is Wild West 2.0, because Consumer Behavior, and more specifically Customer Retention, is no longer just about continuous promotion, but about online reputation management."
Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier
1.  Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier by David Thompson
$24.95   Used & New from: $0.01
4.4 out of 5 stars  See all reviews (9 customer reviews)

Influence: The Psychology of Persuasion, Revised Edition
2.  Influence: The Psychology of Persuasion, Revised Edition by Robert B. Cialdini
$10.16   Used & New from: $7.78
4.5 out of 5 stars  See all reviews (870 customer reviews) | 10 customer discussions

Predictably Irrational: The Hidden Forces That Shape Our Decisions
3.  Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Used & New from: $0.01
4.3 out of 5 stars  See all reviews (825 customer reviews) | 1 customer discussion

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Influence: Science and Practice (5th Edition)
4.  Influence: Science and Practice (5th Edition) by Robert B. Cialdini
$16.45   Used & New from: $5.45
4.6 out of 5 stars  See all reviews (307 customer reviews) | 1 customer discussion

Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier
5.  Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier by Michael Fertik
$23.70
4.4 out of 5 stars  See all reviews (9 customer reviews)

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Influence (Collins Business Essentials)
6.  Influence (Collins Business Essentials) by Robert B. Cialdini PhD
$10.84
4.5 out of 5 stars  See all reviews (870 customer reviews) | 10 customer discussions

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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
7.  Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely
$10.99
4.3 out of 5 stars  See all reviews (825 customer reviews)

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Influence: Science and Practice, ePub (5th Edition)
8.  Influence: Science and Practice, ePub (5th Edition) by Robert B. Cialdini
$15.63
4.6 out of 5 stars  See all reviews (307 customer reviews) | 1 customer discussion

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The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree)
9.  The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree) by Elizabeth Pace
$14.99   Used & New from: $12.57
3.7 out of 5 stars  See all reviews (90 customer reviews)

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
10.  Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely
$12.07   Used & New from: $5.52
4.3 out of 5 stars  See all reviews (825 customer reviews)

Stumbling on Happiness
11.  Stumbling on Happiness by Daniel Todd Gilbert
$9.57   Used & New from: $2.47
4.0 out of 5 stars  See all reviews (450 customer reviews) | 9 customer discussions

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
12.  The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home by Dan Ariely
$19.70   Used & New from: $0.01
4.1 out of 5 stars  See all reviews (203 customer reviews) | 1 customer discussion

Fascinate: Your 7 Triggers to Persuasion and Captivation
13.  Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead
$18.99   Used & New from: $5.28
4.3 out of 5 stars  See all reviews (144 customer reviews) | 1 customer discussion

Free: How Today's Smartest Businesses Profit by Giving Something for Nothing
14.  Free: How Today's Smartest Businesses Profit by Giving Something for Nothing by Chris Anderson
$13.16   Used & New from: $0.01
3.9 out of 5 stars  See all reviews (192 customer reviews) | 4 customer discussions

The Long Tail: Why the Future of Business is Selling Less of More
15.  The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
$13.03   Used & New from: $0.01
4.2 out of 5 stars  See all reviews (370 customer reviews) | 2 customer discussions

Radical Careering : 100 Truths to Jumpstart Your Job, Your Career, and Your Life
16.  Radical Careering : 100 Truths to Jumpstart Your Job, Your Career, and Your Life by Sally Hogshead
Used & New from: $1.55
4.2 out of 5 stars  See all reviews (68 customer reviews)

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What Women Want: The Global Market Turns Female Friendly
17.  What Women Want: The Global Market Turns Female Friendly by Paco Underhill
Used & New from: $0.01
3.4 out of 5 stars  See all reviews (30 customer reviews)

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The Long Tail: Why the Future of Business is Selling Less of More
18.  The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
Used & New from: $0.01
4.2 out of 5 stars  See all reviews (370 customer reviews) | 3 customer discussions

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The Wisdom of Crowds
19.  The Wisdom of Crowds by James Surowiecki
$10.94   Used & New from: $0.01
4.0 out of 5 stars  See all reviews (266 customer reviews) | 2 customer discussions

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
20.  Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond by Paco Underhill
$11.64   Used & New from: $3.99
3.8 out of 5 stars  See all reviews (258 customer reviews)

Nudge: Improving Decisions About Health, Wealth, and Happiness
21.  Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler
$10.91   Used & New from: $2.24
3.6 out of 5 stars  See all reviews (319 customer reviews) | 2 customer discussions

Going to Extremes: How Like Minds Unite and Divide
22.  Going to Extremes: How Like Minds Unite and Divide by Cass R. Sunstein
$19.79   Used & New from: $0.41
4.1 out of 5 stars  See all reviews (19 customer reviews)

On Rumors: How Falsehoods Spread, Why We Believe Them, What Can Be Done
23.  On Rumors: How Falsehoods Spread, Why We Believe Them, What Can Be Done by Cass R. Sunstein
Used & New from: $0.01
3.1 out of 5 stars  See all reviews (12 customer reviews)

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People Buy You: The Real Secret to what Matters Most in Business
24.  People Buy You: The Real Secret to what Matters Most in Business by Jeb Blount
$17.38   Used & New from: $5.60
4.6 out of 5 stars  See all reviews (84 customer reviews)

Buyology: Truth and Lies About Why We Buy
25.  Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
$9.03   Used & New from: $2.06
3.5 out of 5 stars  See all reviews (244 customer reviews)

The Complete Tightwad  Gazette
26.  The Complete Tightwad Gazette by Amy Dacyczyn
$16.67   Used & New from: $0.69
4.5 out of 5 stars  See all reviews (374 customer reviews)

The Tightwad Gazette II: Promoting Thrift as a Viable Alternative Lifestyle
27.  The Tightwad Gazette II: Promoting Thrift as a Viable Alternative Lifestyle by Amy Dacyczyn
Used & New from: $0.01
4.2 out of 5 stars  See all reviews (35 customer reviews)

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The Tightwad Gazette III: Promoting Thrift as a Viable Alternative Lifestyle
28.  The Tightwad Gazette III: Promoting Thrift as a Viable Alternative Lifestyle by Amy Dacyczyn
Used & New from: $0.01
4.3 out of 5 stars  See all reviews (39 customer reviews)

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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
29.  The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do by Clotaire Rapaille
$12.52   Used & New from: $0.49
4.3 out of 5 stars  See all reviews (137 customer reviews) | 1 customer discussion

PowerPrinciples: Do you have the Winning Edge?
30.  PowerPrinciples: Do you have the Winning Edge? by Jeb Blount
$19.95
4.8 out of 5 stars  See all reviews (37 customer reviews)

7 Secrets of Marketing in a Multi-Cultural World, Second Edition
31.  7 Secrets of Marketing in a Multi-Cultural World, Second Edition by G.C. Rapaille
Used & New from: $4.08
5.0 out of 5 stars  See all reviews (1 customer review)

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The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
32.  The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art by Donald N. Thompson
$14.09   Used & New from: $6.00
4.4 out of 5 stars  See all reviews (84 customer reviews)

Healthy Meals for Less: Great-Tasting Simple Recipes Under $1 a Serving
33.  Healthy Meals for Less: Great-Tasting Simple Recipes Under $1 a Serving by Jonni McCoy
Used & New from: $0.02
4.2 out of 5 stars  See all reviews (105 customer reviews)

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7 Secrets of Marketing in a Multi-Cultural World
34.  7 Secrets of Marketing in a Multi-Cultural World by Clotaire Rapaille
Used & New from: $7.40
5.0 out of 5 stars  See all reviews (3 customer reviews)

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Miserly Moms: Living Well on Less in a Tough Economy
35.  Miserly Moms: Living Well on Less in a Tough Economy by Jonni McCoy
Used & New from: $0.01
4.3 out of 5 stars  See all reviews (53 customer reviews) | 1 customer discussion

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Persuasion Skills Black Book: Practical NLP Language Patterns for Getting The Response You Want
36.  Persuasion Skills Black Book: Practical NLP Language Patterns for Getting The Response You Want by Rintu Basu
$22.50   Used & New from: $17.62
3.9 out of 5 stars  See all reviews (84 customer reviews)

Answering the Ultimate Question: How Net Promoter Can Transform Your Business
37.  Answering the Ultimate Question: How Net Promoter Can Transform Your Business by Laura L. Brooks
$21.86   Used & New from: $0.01
4.4 out of 5 stars  See all reviews (17 customer reviews)

All For One: 10 Strategies for Building Trusted Client Partnerships
38.  All For One: 10 Strategies for Building Trusted Client Partnerships by Andrew Sobel
$19.80   Used & New from: $1.65
4.9 out of 5 stars  See all reviews (16 customer reviews)

Everything Is Miscellaneous: The Power of the New Digital Disorder
39.  Everything Is Miscellaneous: The Power of the New Digital Disorder by David Weinberger
$9.64   Used & New from: $0.01
3.8 out of 5 stars  See all reviews (50 customer reviews) | 2 customer discussions

Clients for Life: Evolving from an Expert-for-Hire to an Extraordinary Adviser
40.  Clients for Life: Evolving from an Expert-for-Hire to an Extraordinary Adviser by Andrew Sobel
$13.96   Used & New from: $0.01
4.5 out of 5 stars  See all reviews (25 customer reviews)

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Customer Discussions about products in this list
Discussion Replies Latest Post
Beware: Book contains plagiarism 7 Dec 17, 2013
"The average american ... marries more than once, which suggests that most of us are making more than a few poor choices" 27 Jul 29, 2013
How many copies sold? 0 May 7, 2013
Other books on the subject? 5 Apr 2, 2013
Kindle version missing images 1 Mar 24, 2013
Contrast Principle Question 2 Aug 13, 2012
Using Skype for Networking 0 Jul 8, 2012
What happened to the Kindle edition? 0 Oct 10, 2011
Websites that Help You Create 2 Aug 31, 2010
End of the Mainstream Media 1 Aug 31, 2010
Best Book on Manipulative and Coercive Psychology 0 Aug 30, 2010
Does this book actually explain the upside of irrationality? 0 Jul 19, 2010
 
   

About this Listmania!

 

Author

Ginger Ray
Qualifications: avid reader who loves good business books and sharing them with others
Last updated: 7/22/10
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