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Conventional Wisdom: The Attendee's Guide to Making the Most of Trade Shows, Conferences, and Conventions [Kindle Edition]

Jim Bob Howard
5.0 out of 5 stars  See all reviews (15 customer reviews)

Kindle Price: $2.99
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  • Length: 17 pages (estimated)
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Book Description

In these days of high fuel costs, high unemployment, and limited resources to get things done, traveling to industry events can be very expensive and seem like you're—at best—slacking when you should be billable, or—at worst—wasting company money for a mini-vacation. No doubt, return on investment (ROI) is high on every attendee’s (and their boss's) list.

Having a plan of attack before attending a conference is crucial for making the most of every minute, so you not only have a job to come back to, but with wins for your company, your family, and yourself!

Depending on your market, trade shows typically aren’t the place where you make most of your sales. If you do manage to land a deal at an event, you MIGHT be able to cover the cost of your trip. But don’t put all your eggs in one basket. With a little planning and forethought, you can score big at industry events.

Go in with a multi-pronged approach and make your conference-going a win-win for you and your company. Conventional Wisdom helps you do just that.

Product Details

  • File Size: 173 KB
  • Print Length: 17 pages
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B009G7763W
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #1,350,807 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Could not stop highlighting September 28, 2012
Format:Kindle Edition|Verified Purchase
Do you wish to get more return on your investment when attending conferences?
This book really provides a wealth of tips that in my opinion are valuable even to experienced professionals. It is written with the intention of making it easy for readers; it isn't long so you don't need much time to invest on reading it.
The format as an e-book is ideal, adding notes and highlighting becomes very useful here, so you can review Jim's wisdom before you go to the next conference.
This book is not a guide on how to organize events, it is a guide on how to participate on events effectively.
If you are the one deciding who goes to which conference within your Organization, ask your team to read the book before going anywhere. Their experience will be better and think about the ROI.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Clear, concise and relevant September 27, 2012
Format:Kindle Edition
I'm an experienced conference speaker and attendee but still got value from this great little ebook.

Some great tips, especially for the novice or less experienced delegate, I particularly like the advice about tacking on sightseeing days and involving family wherever possible.

So many of my trips have been airport-taxi-hotel-conference centre-taxi-airport but I now always make time for some sightseeing, makes the time away all the more valuable.

I also can't agree more with the idea of networking. I probably get more value out of conferences and the like from networking with the other delegates than I do from attending many of the schedule sessions and workshops. As a consultant, you can make valuable "noise" at every turn.

Great ebook and a must read for newbie and experienced conference goers alike.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Conventional Wisdom from a wise man - a must read October 1, 2012
Format:Kindle Edition|Verified Purchase
This book is for anyone who is attending or plans to attend a conference or a convention or in general a networking event for that matter. I am an introvert by nature and I find it hard when I bump into a completely new set of people. The professional networking aspects Jim Bob touched upon are very useful. I have been to several conferences and organized a set of small events myself. After reading this book, I realized how much I need to practice (the tips) to make my participation even more effective.

Great work and very useful to anyone who wants to make full use of networking events, conferences, and conventions.
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2 of 2 people found the following review helpful
Format:Kindle Edition|Verified Purchase
The book gives a healthy incite on how to get the most out of a trade show/conference attendance. Its written clearly for any new attendees and I would recommend this book to my friends and coworkers .
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1 of 1 people found the following review helpful
5.0 out of 5 stars Read It in Ten Minutes June 26, 2013
Format:Kindle Edition|Verified Purchase
Those who have traveled to represent organizations at conferences know how expensive and time-consuming it normally is. Because of that, every second is precious and valuable. This eBook can be read quickly (i.e. 10 minutes) and provides some great ideas to help make the most of the experience, both personally and professionally.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great tips for a successful time at convention! May 14, 2013
Format:Kindle Edition|Verified Purchase
If you are new to the whole trade show/convention scene, you've got to read this book. It offers great tips for getting plugged in to the "community" of conventions. It can be overwhelming to walk into a homeschool convention or any convention really. You feel lost in a sea of people who seem to know more about the industry than you do. This book can help you be one step ahead of everyone else. It gives great ideas for how to meet people, make friends, make business connections, and sell your products. It's a quick read stuffed full of helpful information.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent Tips November 11, 2012
Format:Kindle Edition|Verified Purchase
A great no-nonsense guide on how to make the most out of conferences and trade shows as an attendee. Jim Bob Howard does a great job of giving very useful tips that will help even the most awkward social person network more effectively. A very quick read that is packed full of fantastic advice. The size is perfect for reviewing on your way to your event as a checklist.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Spot on and chock full of golden nuggets, a must read October 18, 2012
Format:Kindle Edition|Verified Purchase
What struck me was the straight to the point, no fluff, brevity of this guide. I liked that, I got the points I needed in a very consise, quick fashion without the usual flood of fluff that I find in a lot of other writers. Jim Bob has a very to the point aproach in his writings that doesn't waste the readers time and that makes his works a pleasure to read. Other writers would have probably produced something the size of War and Peace that was about as exciting as reading the Tax Code, this, I read end to end during a coffee break. I usually highlight the key points and looking back, I think there was only about three sentences that were not highlighted.

If you go to trade shows, conferences or even things like user groups or social events, this is a must read.
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Most Recent Customer Reviews
5.0 out of 5 stars Looking Forward to the Sequel
Wow. I was FB chatting with the author and we agreed to review each others books. Looking forward to that with a little fear and trepidation, if you see what I mean. Read more
Published on October 17, 2012 by Von
5.0 out of 5 stars A must read for anyone taking tradeshows seriously
This book is a must read for anyone who truly wants to network and make a name for him/herself; especially for a small business owner and a novice that needs guidance on how to... Read more
Published on October 8, 2012 by Inna Gordin
5.0 out of 5 stars Great Tips for Trade Show Attendees
Outstanding info for those heading to a trade show. The nuggets about networking and not wasting the valuable connections make it worth the read. Read more
Published on October 2, 2012 by Brandon Clay
5.0 out of 5 stars Great crash course in maximizing the value of tradeshows (and...
Having been to several trade shows, this is a really good resource. I particularly enjoyed the wide variety of suggestions from the author on how to go beyond the norm and really... Read more
Published on October 2, 2012 by Connor F
5.0 out of 5 stars Great read for Conference Attendees
If you are new to the conference circuit or a seasoned professional Conventional Wisdom: Making the Most of Trade Shows, Conferences, and Conventions is a great read for getting... Read more
Published on October 2, 2012 by Michael A. Gannotti
5.0 out of 5 stars Great information to make the most of your time
For someone that has attended a conference or a meeting, these skills will help you focus on getting the most out of an event and your time. Read more
Published on September 29, 2012 by Victor_Chat
5.0 out of 5 stars Wouldn't be wthout this guide to help me increase ROI!
This is a stellar guide on how to increase your ROI at trade shows, Conferences, and conventions! It's well written, concise and packed with great, innovative ideas to make... Read more
Published on September 28, 2012 by Princess Michelle
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