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Convergence Culture: Where Old and New Media Collide
 
 
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Convergence Culture: Where Old and New Media Collide (Hardcover)
by Henry Jenkins (Author)
Key Phrases: grassroots convergence, transmedia storytelling, spoiling community, Star Wars, Harry Potter, American Idol (more...)
  4.0 out of 5 stars 11 customer reviews (11 customer reviews)  

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Editorial Reviews
From Publishers Weekly
Henry Jenkins, founder and director of MIT's comparative media studies program, debunks outdated ideas of the digital revolution in this remarkable book, proving that new media will not simply replace old media, but rather will learn to interact with it in a complex relationship he calls "convergence culture." The book's goal is to explain how convergence is currently impacting the relationship among media audiences, producers and content, a far from easy undertaking. As Jenkins says, "there will be no magical black box that puts everything in order again." Jenkins takes pains to prove that the notion of convergence culture is not primarily a technological revolution; through a number of well-chosen examples, Jenkins shows that it is more a cultural shift, dependent on the active participation of the consumers working in a social dynamic. He references recent media franchises like Survivor, The Matrix, and American Idol to show how the new participatory culture of consumers can be utilized for popular success and increased exposure. Jenkins' insights are gripping and his prose is surprisingly entertaining and lucid for a book that is, at its core, intellectually rigorous. Though wordy at times, Jenkins' impressive ability to break down complex concepts into readable prose makes this study vital and engaging.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Choice
"The standard convergence narrative of recent years presents media concentration as a threat both to the diversity of communication channels and to individuals' opportunities to engage in public discourse. A respected and well-established media scholar, Jenkins (MIT) here counters such pessimistic perspectives on the brave new media world with theoretical and evidentiary attestations to the growing power of individuals and grassroots groups to affect the larger media landscape."

See all Editorial Reviews

Product Details
  • Hardcover: 336 pages
  • Publisher: NYU Press (August 1, 2006)
  • Language: English
  • ISBN-10: 0814742815
  • ISBN-13: 978-0814742815
  • Product Dimensions: 9.1 x 6.1 x 1.1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars 11 customer reviews (11 customer reviews)
  • Amazon.com Sales Rank: #8,362 in Books (See Bestsellers in Books)

    Popular in these categories: (What's this?)

    #1 in  Books > Nonfiction > Current Events > Mass Media > Media Studies
    #11 in  Books > Nonfiction > Social Sciences > Media Studies
    #32 in  Books > Entertainment > Pop Culture > Popular Culture

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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
grassroots convergence, transmedia storytelling, spoiling community, additive comprehension, inspirational consumers, monitorial citizen, modding community, grassroots creativity, origami unicorn, beta reading, affinity spaces, convergence culture, affective economics, fan filmmakers, expert paradigm, fan fiction, media conglomeration, amateur filmmakers, participatory culture, viewer loyalty, fan communities, committed consumers, fan community,